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Among all the countries my husband and I have explored in Asia, Japan reigns supreme as our top pick. If you’ve ever dreamed of indulging in sushi, soaking in hot springs, or wandering neon-lit streets, this is your sign to book that ticket.
Learn why Japan is calling louder than ever.
THE YEN MAKES JAPAN IRRESISTIBLE
Japan’s tourism scene is on fire, fueled by the yen’s historic depreciation. In March 2024, Japan welcomed an astounding 3.14 million foreign visitors, smashing the previous record of 3.08 million set in March 2023.
Why the boom? The yen’s slide to a 38-year low against the dollar has made Japan a bargain-lover’s paradise. For Singaporeans, S$100 now gets you over 11,465 yen, compared to just 8,000 yen before the pandemic. This increased purchasing power is a game-changer for foodies, shopaholics, and adventurers alike.
Despite slightly rising commodity prices in Japan, the weaker yen ensures visitors can still enjoy more bang for their buck. Whether it’s a luxurious wagyu dinner or trendy streetwear, the yen stretch is undeniable.
MORE FLIGHTS, MORE CONVENIENCE
Traveling to Japan has never been easier. Airlines are responding to surging demand by adding more routes. For instance, Air Japan, a subsidiary of ANA Holdings, launched its Tokyo Narita-Singapore route in April 2024, with one-way fares starting at 17,500 yen. Affordable flights? Yes, please!
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HOT SPOTS AND MORE
The usual suspects like Tokyo, Osaka, Kyoto, and Hokkaido continue to charm travelers, but there’s more to explore. Hokuriku, with its breathtaking coastal landscapes and tranquil temples, is quickly emerging as the next must-visit region.
For travelers craving a mix of iconic landmarks and off-the-beaten-path experiences, Japan offers an endless array of discoveries waiting to be made.
WHAT THE FUTURE HOLDS
Japan’s economy is gaining momentum, with wages rising and inflation cooling off. The government’s stimulus programs are aimed at promoting growth, with projections suggesting 1.2% economic growth for fiscal 2025. While there are challenges such as managing increased tourist traffic and infrastructure demands, Japan is rising to the occasion.
WHY GO NOW
The yen’s weakness isn’t just a travel perk; it’s an open invitation to experience Japan’s vibrant culture, stunning scenery, and world-class hospitality without breaking the bank.
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Whether you’re a seasoned Japan traveler or planning your first visit, there’s never been a better time to say “konnichiwa”.
