Image via World Poker Tour, from Flickr
Hublot is a young Swiss brand of exclusive watches with a revolutionary approach to design. In the 80s of the 20th century, the company began to develop and produce, at its own peril and risk, high-quality expensive mechanical watches, which did not at all correspond to the established canons of appearance. The founders of the brand have relied on wealthy people with a progressive and bold taste. They did not lose – Hublot watches quickly found their audience and ranked with the best Swiss watch brands.
Difference from other brands
Swiss brand Hublot creates a truly unique watch. This is not just a beautiful epithet, but a real characteristic. The creative director of the company says that their goal is to offer the buyer something completely new in the luxury watch category. First, it allowed the young brand to avoid competition with the oldest giants of watchmaking. Secondly, it attracted a large audience of influential and wealthy people, tired of the timeless classics in the luxury segment of watches. Swiss brand Hublot creates a truly unique watch. This is not just a beautiful epithet, but a real characteristic. The creative director of the company says that their goal is to offer the buyer something completely new in the luxury watch category. First, it allowed the young brand to avoid competition with the oldest giants of watchmaking. Secondly, The uniqueness of best watches lies in two main characteristics: in design and materials. These watches were the first expensive models with emphatically avant-garde sports design and non-standard combination of materials.
It is important to understand that we are talking about the uniqueness of Hublot regarding luxury brands. In the lower categories of Swiss watches you can find options with a revolutionary design and a bold selection of materials, but their quality, reliability, accuracy and prestige will be much lower.
Distinctiveness
Distinctive signs of the appearance of the Hublot watch are a massive case in the form of a porthole of a liner or a spacecraft, a very wide flat bezel and large noticeable titanium screws around the perimeter. In separate collections, the brand departs from these canons, creating new design options, but at the same time maintaining a recognizable corporate identity.
Unlike other brands, Hublot pays minimal attention to the readability of the dial. First, the spectacular appearance is more important. Secondly, this approach emphasizes that the Hublot watch is primarily a status thing, and not a time tracking device. Therefore, most models have such a complex, non-contrast, overloaded dial. Hublot can afford to create a watch with the same shades of background, hands and diamonds for decoration or to install a smoky glass on the dial.
In addition to design, Hublot differ non-standard approach to the choice of materials. Classic gold or steel models are too boring and conservative. Brand designers use many new materials and create new, often surprising combinations: gold with rubber, platinum with rubber, steel with ceramics, titanium with diamonds.
Final words:
Unusual combinations of materials have two goals. Firstly, the models are obtained externally original and spectacular. Secondly, the operational characteristics of watches are improved – strength, wear resistance, surface hardness. At the same time, decorative qualities and value are not reduced, since Hublot makes extensive use of gold, platinum, and precious stones.
