Wholefish.sg, the online purveyors of whole fresh fish, is proud to be celebrating one year since its launch. Loyal customers are rewarded with amazing storewide discounts for the entire month, as Wholefish.sg commemorates its first anniversary of supplying Singaporean homes with the freshest, highest-quality catch for their home-cooking.
From 15 July – 14 August 2022, enjoy 25% off everything* when you buy online from Wholefish.sg. This includes its entire inventory of fishes, from batang to cod and groupers, pomfrets to threadfin and seabream!
The promotion also applies to Wholefish.sg’s pre-packed sauces and condiments so you may quickly and easily whip up restaurant-style dishes in the comfort of your own home. Convenient, value-for-money bundle sets are also available for fuss-free steamboat sessions. Beyond our variety of fish offerings, look forward also to a complementary selection of other seafood such as shellfish, vegetables and even Swee Choon frozen dim sum, to add to the festivities of your home meals.
High-quality verified fish for your home cooking
Need to get fresh, high-quality fish for your home cooking? Look no further than Wholefish.sg! Before it is sold, each fish is meticulously inspected and verified to be Grade A by an expert. With the pronounced freshness and incredible texture, all you need is a simple sauce for a nutritious, flavourful dish.
To ensure the quality of the fish, the fish experts conduct a stringent seven-step check – the 7-Step Wholefish Selection Process. They are as follows:
- Clear eyes: Check for bright, shiny and bulging eyes with black pupils.
- Bright red gills: The gills are clean, free of slime and have a smell reminiscent of fresh seaweed.
- Firm flesh: When pressed, the flesh springs back nicely and leaves no indentation.
- Radiant skin: The radiance of the skin indicates the freshness of the fish. The experts select those with a natural glow and intact scales.
- Whitish-pink belly: The experts choose bellies that are of a nice colour. They also avoid fish that have a bloated belly, which signals that it is no longer fresh, or was dead when it was caught.
- Equally distributed slime: The fish’s natural slime must be clear and odourless.
- Smell: Fish should smell clean with a briny, oceanic hint.
A commitment to delivering high-quality fish
Wholefish.sg is the brainchild of Mr Tan Yong Xiang, who is behind one of the largest vegetable suppliers in Singapore. Through his vast network, he encountered many stakeholders in the fish industry, which sparked his first foray into the market. He soon came to realise that there was a gap in Singapore for suppliers who purveyed quality-verified fish. Now, he works in tandem with fish experts to procure the freshest fish from reputable suppliers. By allowing customers easy access to high quality fish, he hopes to inspire delicious home-cooked meals with restaurant-grade flair.*Prices shown online are after discount, and discount excludes bundles. While stocks last. Maximum 3 orders per customer.
Only available online at https://www.wholefish.sg
Facebook & Instagram: @wholefish.sg
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