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Tiger Beer launches first ever Satay Flavoured Potato Chips in Singapore

Singapore’s first beer embraces local flavours and introduces the ultimate snack pairing for TV junkies

SINGAPORE, 27 SEPTEMBER 2018 – Singapore’s iconic Tiger Beer launches the Nation’s first satay flavoured potato chips, a snack that pairs perfectly with an ice cold pint of Tiger Beer and the best that television has to offer. The limited edition potato chips will be available as a gift with the purchase of every 10 pack of Tiger Beer cans from 1 October 2018.

The homegrown Tiger brand continues to uncage local in every way, with Tiger Satay Chips drawing inspiration from the distinct flavours of one of Singapore’s favourite hawker foods – the satay. Seasoned with subtle notes of smokey goodness and cooked with a crunchy finish, this new snack is a quintessential addition to the ultimate night in for foodies, beer drinkers and TV junkies alike.

“Tiger Beer has always been committed to championing Singapore’s local street food heritage, which is why we’ve taken all the mouth-watering flavours of the iconic satay, and infused them into the classic potato chip – a delicious snack that complements the refreshing taste of Tiger Beer. The satay-flavoured chips is a Tiger invention that not only celebrates local, but brings together all the flavours we know and love,” said Faye Wee, Marketing Director of Asia Pacific Breweries Singapore.

Singaporeans can now savour their frosty Tiger Beer and Tiger Satay Chips over a gripping TV show or live football match in the comfort of their homes. For every 10 pack of Tiger Beer cans purchased, customers will receive a complimentary packet of Tiger’s Satay Chips.

This gift promotion will be available across major supermarkets and select e-retailers for a limited time only, from 1 October – 1 November, 2018.

Product availability at supermarkets and online retail locations island-wide include:

Cold Storage
FairPrice
Giant
NTUC FairPrice
Prime
Redmart
Sheng Siong

For more information, please visit: www.facebook.com/tiger.sg

This is a press release from Tiger Beer.

$2 Hawker Food at Tiger Street Food Festival. Choose from over 15 Hawker Dishes to go with your beer and live music performance on 8 Jun 2018.

TIGER BEER PRESENTS TIGER STREET FOOD FESTIVAL

HAWKER FOOD | TIGER BEER | LIVE MUSIC PERFORMANCES | A GREAT CAUSE

The first Tiger Street Food Pop-up was just a taste of what’s to come. Now, get ready for the full course. It’s time to Uncage Street Food with all 12 of our Tiger Street Food Support Fund hawkers at the Tiger Street Food Festival.

This year, they also opened invitations for more hawkers to join us in showcasing their dishes at the festival, and have shortlisted 3 new ones.

Venue: Open Field @ Tan Quee Lan Street
Date: 08 JUNE (FRIDAY)
Time: 1700 – 2230

That makes it a mouth-watering total of 15 street food stalls at the event.

Tiger Street Food Support Fund hawkers:

Thong Sum Hot & Cold Desserts
Famous Eunos Bak Chor Mee
Botak Delicacy
Tasty Street – Our Little Red Dot
Yam Mee Singapore Laksa (Kovan)
Jia Le Yong Tau Foo
K.R. Banana Leaf Masala Chicken Nasi Lemak
Fishboss
Prawn Village
Ah Tan Wings
FORUM Hainanese Congee
Snuggrubs

New additions:

Jin Ji Teochew Braised Duck & Kway Chap
Ah Lock Tofu
Tang Kay Kee Fish Head Bee Hoon

Admission is FREE!

With so many stalls to choose from, satisfy your street food cravings and top it off with our recommended Tiger Beer pairings.

Local acoustic trio The Hashtags will also be there with an eclectic mix of smooth R&B melodies, tasty Blues licks and uplifting Neo-ethnic grooves.

Proceeds from the event will go to funding more opportunities that support our hawker culture.

***

Vouchers for food and beer are priced at $10 each. Each dish will be priced at $2 and beer will be sold from $3-$6. Please bring cash as card transactions are not supported at the event.

***

Can’t find Tan Quee Lan Street? These handy directions should help:

BY TAXI / CAR
Drop-off points are along Tan Quee Lan Street, with available parking spaces in Liang Seah Street and Bugis Junction.

BY BUS
Stop at Bugis Junction, Victoria St (1119): 2, 12, 12e, 33, 130, 133, 960
Stop at Opp Bugis Junction, Victoria St (1112): 7, 12, 12e, 63, 80, 175, 197, 851, 960, 980
Stop at Nth Bridge Commercial Cplx, Nth Bridge Rd (1039): 7, 7A, 32, 51, 61, 63, 80, 145, 175, 197, 851
Stop at Bugis Stn Exit D, Rochor Road (1541): 48 & 57
Stop at Shaw Twrs, Beach Rd (1629): 57, 100, 107, 961
Stop at Opp Shaw Twrs, Beach Rd (1621): 57, 100, 107, 961, 980
Stop at Bugis Stn, Victoria St (1059): 2, 12, 33, 130, 133, 961

BY TRAIN
Alight at Bugis MRT Station and take Exit D (353m)

For more info, visit https://tigerbeer.com.sg/streetfood

Read Also: Get $500 cash and more when you apply for these credit cards this month

Get a free $100 Scoot Voucher with purchase of 2 x Tiger Beer 30-can packs.

If you drink Tiger Beer and plan to travel, here’s a good deal for you.

From now till 25 Dec, get a free $100 Scoot voucher when you purchase 2 x Tiger Beer 30-can packs.

One carton cost about $66.30 ($58.90 at FairPrice for a limited time) at major supermarkets. This works out to be around $117.80 for 2 cartons of Tiger Beer.

If you are already planning to travel with Scoot, why not purchase 2 cartons of Tiger Beers for around the same price and get the voucher to offset your Scoot tickets? Here you go, enjoy your free booze! Cheers.
For those who are purchasing the Tiger Beers for a special occasion (i.e Christmas), you get a free $100 Scoot voucher! That’s about the price of a return ticket to Bangkok via Scoot. Free holiday, why not?

Either way, you win.

How to redeem:

SMS ‘TIGERBEER‘ to 9010 2322 to see how many vouchers are left for redemption
SMS: TIGER <SPACE> NAME <SPACE> NRIC <SPACE> RECEIPT NUMBER TO 9753 9522

The first 500 customers who SMS in will receive the vouchers.

Editor’s Note: There are about 460 vouchers left as at time of writing. (4 Dec, 7pm) Follow Step 1 to check balance.

Terms & Conditions

Terms and conditions apply.
While stocks last.
Promotion period: 1 December 2016 – 25 December 2016.
SMS in to participate. Accumulated receipts allowed.
Valid 1 ID per redemption. Travel validity: 1 December 2016 – 30 November 2017

Giant: Euro 2016 – Special Offers on Tiger Beer, Pringles, Lay’s, Peanuts & More (10 – 30 Jun 16)

Kick off Euro 2016 with Giant Singapore!

With the football fever building up a Euro 2016 approaches, Giant will show you the deals to SCORE!

How can you not have beer and snacks while you cheer your favourite team competing to be the champion of Europe?

Giant knows that and comes up with special offers during this period. Shop at Giant and save on the following:

TIGER Canned Beers 6s x 323ml at $12.95 (U.P $17.20)
SNAPMAX Menglembu Groundnuts at 3 for $3 (U.P $4.35)
SNAPMAX Roasted Cashew Nuts at 2 for $5.90 (U.P $8.60)
NISSIN Cup Noodles at $1.30 (U.P $1.50)
PRINGLES Potato Chip at 2 for $4.75 (U.P $5.40) *Free 42g nano pack with every 2 cans purchased
LAY’S Potato Chips at $3.90 (U.P $4.45)
RED BULL Energy Drink at $2.20 (U.P $2.45)
Honey Roasted Spring Chicken at 2 for $6.90 (U.P $7.00)
Assorted of Baked Pastries at $2/pack

Share these offers with your soccer kakis now.

Sheng Siong: One-day CNY Promo – Offers on Tiger Beer, Cadbury Chocolate, Abalone & More (31 Jan 16)

Usher in the Year of the Monkey with Sheng Siong.

Enjoy one-day exclusive promotion on selected goods on Jan 31.

Don’t miss out on offers such as:

Tiger Beer 24s x 323ml at $39.80 (U.P $53.50)
Cadbury Panned (Assorted Almond) at $5.95 (U.P $11.90)
Ribena Pineapple & Passionfruit Fruit Drink at 3 for $3.95 (U.P 3 for $8.70)
New Moon Australia Abalone in Brine (8 – 10pcs) 425g 2 for $43.80 (U.P 2 for $49.90)

There are other items on offer, check them out in the advertisement below:

Share this promotion with your friends and loved ones!

* EXCLUSIVE: SIGN UP FOR A HSBC’S REVOLUTION CREDIT CARD AND RECEIVE A SAMSONITE LUGGAGE WORTH S$950 
OR A STARBUCKS CARD WORTH $120! T&CS APPLY. CLICK HERE FOR MORE INFORMATION.

Singapore’s first beer embraces local flavours and introduces the ultimate snack pairing for TV junkies

TIGER BEER PRESENTS TIGER STREET FOOD FESTIVAL

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