Win a Chance to Experience Taylor Swift’s Eras Tour with MBS

Singaporeans are gearing up for an exciting week ahead as anticipation builds for Taylor Swift’s much-anticipated The Eras Tour, set to kick off this Saturday. Whether you are holding coveted tickets to one of the six performances or not, fans are enthusiastically embracing the pop icon’s music with pre-concert gatherings, crafting sessions for friendship bracelets, and even sing-along events at Jewel Changi Airport.

As the official Presenting Sponsor for The Eras Tour, Marina Bay Sands is orchestrating an array of activities to mark the occasion, including an exclusive ticket giveaway.

Marina Bay Sands (MBS) is offering lucky Sands Lifestyle members the chance to win tickets to witness Taylor Swift live in Singapore.

Membership sign-up is quick and free, with no minimum spending required. Simply register here.

Here’s how it works:

– Become a Sands Lifestyle member.
– Visit any Sands Lifestyle kiosk on Mar. 2, between 6 am and 4 pm, to enter the draw.
– The winner will be announced at 6:30 pm on Mar. 2, via their website.
– The lucky winner will receive a pair of VIP 2 tickets to one of the concert dates, subject to availability, and must redeem their prize in person at the Sands Lifestyle counter.

In a bid to amplify excitement for The Eras Tour, Marina Bay Sands is transforming into a captivating tribute to Taylor Swift’s illustrious career.

Starting February 28, fans can immerse themselves in Swift’s musical journey at The Eras Tour Trail, located at select areas of The Shoppes and Sands Expo & Convention Centre. From her debut with the self-titled album “Taylor Swift” to defining moments like the “1989” and “Lover” eras, the trail showcases ten iconic phases of her career. Visitors are encouraged to dress up in their favorite era for Insta-worthy snapshots along the trail.

In addition to the trail, a captivating light and water show will run daily at 8 pm and 9 pm from February 28 to March 7, with an extra show at 10 pm on March 1 and 2. This 14-minute spectacle, set to the tunes of four Taylor Swift classics – “Cruel Summer,” “You Belong With Me,” “Style,” and “Shake It Off” – offers a mesmerizing fusion of dancing fountains, vivid projections, and synchronized lava effects, all choreographed to the beat of these iconic tracks. The integrated resort will also be adorned in The Eras Tour color palette from 7 pm to 11 pm daily.

Admission to the show is free, but due to limited capacity at the Event Plaza, pre-registration is required. Each person can redeem up to 6 e-tickets. Secure your spot here: ticket.marinabaysands.com. For those without an e-ticket, the show can still enjoy the show from the Waterfront Promenade.

Best of luck and enjoy the Eras Tour!

Sources: 1 & 2

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Taylor Swift’s Singapore Concert Drives Unprecedented Increase in UOB Card Applications

UOB cardholders enter a room and make the whole world shimmer! UOB has recently announced a remarkable surge of 45 percent in card applications across Southeast Asia. This surge follows the revelation on June 21 that UOB’s credit and debit cardholders would have exclusive access to tickets for Taylor Swift’s highly anticipated The Eras Tour concerts in Singapore.

The news of UOB cardholders enjoying privileged access to Taylor Swift’s upcoming six-day performance in Singapore sparked a wave of anticipation among the public. Jacquelyn Tan, Head of Group Personal Financial Services at UOB, expressed her delight at the “very significant surge” in card application volumes, not only in Singapore but also across the bank’s markets in ASEAN.

SOARING NUMBERS TO REAP EXCLUSIVE PERKS

With this announcement, UOB has granted over seven million customers the exclusive opportunity to attend Swift’s Singapore concert, which will be her only performance in Southeast Asia as part of The Eras Tour next year.

The impact of this announcement has been felt across ASEAN countries, as card applications experienced a notable surge. According to a media statement, the daily average of UOB credit card applications in Singapore, Thailand, Malaysia, Indonesia, and Vietnam during the week of June 21-27 witnessed a remarkable 45 percent increase compared to the preceding weeks of the month. Additionally, debit card applications in Singapore and Vietnam soared by nearly 130 percent.

Examining the demographics of credit card applications approved between June 21-30 in the five ASEAN markets reveals interesting trends. Customers aged 30 to 40 years constituted over one-third of the total applicants, while the 20 to 30-year-old demographic made up almost 32 percent. Among these new credit cardholders, females accounted for the majority at 52 percent. Notably, the UOB One Credit Card emerged as the preferred choice among applicants during this period.

UOB TRENDS IN SINGAPORE

In Singapore, the announcement of Swift’s concert triggered a noticeable shift in the demographics of new cardholders between June 21-27. The proportion of 25 to 29-year-olds increased from 22 percent to 27 percent in the week following the announcement. Moreover, there was a significant increase of almost 10 percent in the proportion of new female cardholders compared to the earlier part of the month when the male-female ratio was nearly equal. The UOB One Credit and Debit Card stood out as clear favorites among new local card applicants in their respective categories.

To accommodate the anticipated surge in card applications, UOB took proactive measures to increase the capacity of the relevant business units responsible for processing these applications.

Image Credits: unsplash.com

TAYLOR SWIFT EFFECT

Swift’s exclusive appearance in Singapore contributes to the nation’s concert frenzy as post-Covid travel resumes. Tickets for Coldplay’s concert sold out within hours of their release, and Hong Kong pop star Jacky Cheung is set to perform for a record-breaking 11 nights. According to travel platform Agoda, accommodation searches in the city-state during Coldplay’s concert dates in January experienced an astounding 8.7-times increase, driven primarily by Malaysia and Indonesia, as stated in a released statement last month. Ultimately, various sectors within the hotel and tourism industry are poised to experience a surge in sales in the upcoming year.

Sources: 1 & 2

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