A Guide on How SEO Helps Your Brand to Grow

Today every business, small or big, needs internet exposure. Because that is where our world is directed, and if your business is not according to these requirements, it can stay behind other businesses in this race. So if you want to keep the business in a race, you would need to implement all the things that can keep your business up-to-date.

There are many parts in your business you need to manage even if you consider them small. Right from dealing with your clients to taking customer’s calls. In between all these things, don’t forget about focusing on your brand or business’s digital marketing. It is short you can take to promote your business.

When it comes to digital marketing, things can be confusing what you must do to keep your business in the top position. The one easiest and simplest way to increase your digital marketing journey is to take help from search engine optimization. Although there are hundreds of ways to enhance your business online, nothing stands equal to the power of SEO.

Multiple SEO agencies are working out there to help businesses. For instance, if you’re not sure where to get SEO services, you can visit SEO Agency Singapore to improve your business’s digital marketing journey.

Below is a guide on how SEO can help us in the long run.

  • SEO lets us drive organic and targeted traffic that would be relevant to the business or brand.
  • It helps our brand to gain more exposure and higher visibility.
  • SEO will make it easy to convert the potential people into clients or customers.

1.      What is SEO and How It Works?

SEO is a set of some practices that help our sites gain maximum visibility on the SERPs. You think SEO is a simple task for your business, but it can be much more than what you think about it. It would help if you focused on working on different factors to have an idea of real SEO strategies that go beyond optimizing for keyword phrases that people use.

2.      How Can SEO Exactly Help You to Grow Your Business?

You must set some goals for your business, and this is where SEO can help you to achieve your targets. For instance, by publishing or creating relevant content, you can have a chance to enhance or improve the status of your business. When your content is worth it, Google or search engines will not hesitate to rank your business higher. Also, it will help you to produce organic traffic for your business website.

Moreover, when you seek the best SEO agency for your business, you also need to find out why you want it for your business. Think about what kind of actions you want your visitors to perform when they visit your website.

  • Think if you want your website visitors to fill out a contact form or quote.
  • You want them to opt-in to your email list.
  • You want your website traffic to hit the buy button.

3.      How is SEO Important for Your Business?

  • It boosts inbound traffic
  • It helps to build credibility and trust
  • Fetch you more referrals
  • SEO gets you more customers
  • Help in increasing the brand value
  • Make your business website user-friendly
  • Provide long-term results

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Tips on Increasing Sales Using SEO

Insufficient customer traffic and lack of sales make you think your company may need a better marketing strategy. Despite the competition, it is very much possible for you to bring your game plan on the track again.

All you have to do is form the right marketing plan with the help of SEO. It will help you to increase more customers and also ensure that they stay with you until they make a buying decision.

With that said, here are some quality tips you will learn how you can effectively increase your sales through SEO.

Build A Strong Keyword Strategy:

Keywords help you figure out how frequently your website will appear in search results when a customer considers buying a product available on your portal.

Keyword tags are the words that appear over your browser tab when visiting a website. Using the right keyword is essential for the success of your website.

For instance, your business sells “black girls top,” the user will type that in the search engine, and the results will show up of the all the websites related to “black girls top.”

But, if your page tag uses standard key terms, then the possibility of appearing in a related search is slim.

However, there are multiple keywords titles that customers search for, but it is up to you to decide what they are and how to use them on your website.

Create The Best Content:

Although keywords are essential, they will help you with nothing if you don’t have excellent content on your website. It should be able to communicate well with the customers. To connect effectively, the content of your website needs to be original, effective, and strong.

Creating a good content strategy is essential to increase online sales through SEO Singapore agency. The result you get is your most targeted content making efforts begin to rank for keywords. The website will attract traffic since these keywords are searched at a high volume each month.

Your online sales increase since the proportion of traffic converts to more sales.

Use Social Media To Grow Better:

While we are learning about increasing online sales through SEO, you must know that SEO and social media play a significant role together. Connecting your website on social media accounts like Facebook, LinkedIn, and Twitter is the key.

When the customers find something interesting, you have posted on the pages that will help you gain more new audiences and raise your sales and marketing. Being active on social media is useful to build a good connection with customers.

Every share that you get on a social media website is free advertising. So why lose out on this opportunity?

Easy  For The Customers To Purchase:

After they have seen your ad on social media, the customers will likely open up your website. Your website will gain more customers if it is free of any technical issues like loading too slow or the web page no longer exists.

A website without any technical problems keeps both customers and SEO happy. By ensuring your site is error-free, the path is clear for customers to make a purchase.

What Else?

Following the precise search engine optimization techniques consistently and effectively remains a mainstay of a successful business.

It ensures that your website gets good visibility in a competitive business world. It also means you are doing all things required to win over customer trust and happiness with your services.

An SEO is a key to any business’s success, not only because it can help you improvise sales by moving more traffic to your site.

Finally, remember that creating and maintaining a great strategy that prioritizes all of these aspects is the best way to ensure you build a valuable SEO engine that will help you boost sales.

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9 Things You Will Learn From The Google Digital Garage

The increasing demands of Digital Marketing in corporations, agencies, and small businesses paved way for the creation of digital marketing professionals. There is an increase interest in this field, which is fueled by competition. If you want to claim a coveted spot in the Digital Marketing scene, this Google Course is for you.

Simply go to learndigital.withgoogle.com/digitalgarage to create an account. Apart from that, here are some things you may want to know.

#1: GOOGLE DIGITAL GARAGE IS FREE

The best thing about Google Digital Garage is its non-profit nature. Everything from the courses down to the tests and certificates are FREE. Brush up your digital skills to grow your career, business, or self-esteem by setting up a learning account. Anyone can benefit from this, regardless of their educational background and skill level.

#2: GOOGLE DIGITAL GARAGE IS FOR EVERYONE

The Digital Garage has a user-friendly interface whereby the learner will go through hours of lecture and self-administered tests on his or her own pace. You can easily watch the video tutorials with subtitles and transcript. You may want to take it in a span of a week or two. No one will pressure you. An expert may refresh his or her learning, while a novice will expand his or her knowledge with this.

#3: YOU CAN SKIP PARTS YOUR WELL-VERSED IN

If you are well-versed in a particular topic, you may skip the tutorial videos and go directly to the short multiple choice test. You need to complete each lesson by completing the test perfectly. Otherwise, you will have to watch all the tutorial videos again. If you are confident enough, give it a shot!

#4: YOUR MOBILE DEVICES ARE POWERFUL

Whether you admit it or not, one of the first things that you do on a daily basis is to check your phone for notifications. More people are inclined to using their mobile devices on a daily basis. That being said, you need to turn your website or page into a mobile-friendly space. Check whether your website or page is mobile-friendly through the Google’s Mobile-Friendly Test tool. This tool shall take you a minute or less to assess whether your website or page is good to go. Go to search.google.com/test/mobile-friendly to find out more.

#5: YOU CAN TAKE MORE THAN ONE MODULE AT A TIME

Because Circuit Break entails that we are the masters of our own schedule, you may take as many modules as you want. You can begin with some topics you like and move on to another module. It is up to you to finish the first module when you are ready. A progress indicator on your course landing page will help you track your progress.

#6: THERE IS A DIFFERENCE BETWEEN SEO AND SEM

SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. The former focuses on organic results. While, the latter encompasses both organic results and paid tactics. SEM involves paid advertisements in order to be displayed in a page. Both processes aim to increase the visibility of a brand in search engines.

#7: KEYWORDS ARE IMPORTANT

Keywords are the words and phrases that people type in search engines such as Google. The goal is to ensure that your page’s keywords are relevant to what people are searching for. This increases the chances of them stumbling across your content. You may use tools such as Google’s Keyword Planner or Bing’s Keyword Research Tool.

#8: YOU CAN GET ALERTED WHEN YOUR WEBSITE IS SEARCHED

Google Alerts is a notification service powered by Google. Alerts sends emails to the user when it finds new results that match the user’s search term. For instance, I dedicated a notification to the term “Miss Psychobabble” to track when people are searching for my Psychology blog. I receive emails from Google whenever readers are searching through newspaper articles, web pages, podcasts, or other scientific research that match my term.

#9: CAN GOOGLE CERTIFICATE HELP YOU GET THE JOB

As I said, the completion of a module entails you to get a certificate. I, for one, finished my Digital Marketing course of 107 lessons and several multiple choice tests. A Google certificate can help you land the job by increasing your skills. It is attractive to see Google in one’s C.V.

Image Credits: unsplash.com

It can help you flourish in a field if you learn all the courses properly. Work on yourself by expanding the knowledge and applying it in the future. Learn the best ways to sell resume or brand – digitally at least.

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3 Key Digital Marketing Tips to Drive Sales

Every business needs an effective marketing strategy to meet sales objectives. As we are progressing tremendously into the technological world, it is imperative that businesses leverage the digital realm to speak to their target markets in more effective ways. Here are three useful digital marketing tips you should consider as part of your overall sales strategy.

Build an SEO-friendly website

Having an online presence is the basic necessity to thrive in the digital world. With 4.92 million internet users in Singapore at a penetration rate of 84%*, tapping on this medium to market your business is essential. You can first start off with a fully-optimised website that is search engine friendly. While Search Engine Optimisation (SEO) is crucial for search engines to rank your website on the first page, you must also know how to target your audience online using SEO.

  1. Keywords

Before beginning any SEO optimisation strategy, you must know what keywords or phrases you want to rank on search engines. These words or phrases are what your potential customers will key into the search box when they are looking for a product or service that you also offer. There are many ways you can do keyword research. For instance, you can find out what generic words or phrases best describes your brand and also look up those used by your competitors to see where you are lacking in. There are several powerful keyword planning tools you can find online to perform this step.

Do note the type of customers you want to attract. If you are looking to drive sales to your e-commerce site such as Shopify, your potential customers are more likely searching for a product or service with a buying intent and thus, your keywords and phrases should be more product and service-focused. Those seeking information often use different short and long-tail keywords that are topical. While the former appears to be a more direct way to drive sales, the latter is also an important digital marketing strategy to tap on as it can persuade potential customers to visit your website to learn more about your brand before making a conversion.

  1. On-page SEO

Once you have decided on your keywords and phrases, it is time to work on your on-page SEO. These include updating your metadata by giving descriptive page titles and unique meta descriptions for each web page. Your URLs must also be easy to read, and your site must be accompanied by a clean web structure that is easy to navigate.

Images play a big role in search engine optimisation too. You can boost image SEO by updating your alt texts, image descriptions and titles with relevant keywords that relate to the nature of the image, the text it is accompanied by and the webpage it is displayed on.

  1. Content

One other crucial element of on-page SEO that is significant in digital marketing includes optimising your website content that can drive sales. While it is necessary to include keywords in your optimised content, you must remember that your content is not only meant to convert prospects but also serves as a resource for others to share. This means that you can reach new audiences that will increase your website traffic and thus increase the chance for you to convert a lead to a customer. There are different types of content you can include – blogs, videos, guest posts, product reviews and guides, among others.

Establish a powerful social media presence

Once you have a well-optimised website, you can now take advantage of social media to further enhance your online presence and be a level higher in your digital marketing sales strategy. There are 4.6 million active social media users in Singapore, with 4.2 million accessing the application via their mobile phones. Apart from creating paid advertisements on these platforms, you can create engaging organic content that your customers want to read, and drive engagement through likes, comments and shares. This allows you to generate positive brand mentions when your followers consistently interact with your brand in ways that meet your objectives. It is also an excellent opportunity to incorporate weblinks into posts and encourage your followers to click on them to reach your site.

All in all, boosting your products and services on social media not only helps to increase traffic to your website (that could potentially lead to conversions), but it also helps to build a base of loyal brand followers who are willing to share your content and thus increase your audience reach.

More prospects, more opportunities for a conversion!

Attractive Google My Business Profile

If you are running a business with a single store or several franchises across the country, setting up your Google My Business (GMB) profile will be incredibly helpful. An important SEO ranking signal, GMB allows you to manage your presence on Google Maps where you can provide all relevant details of your business such as the address, opening hours, telephone number and email, reviews as well as a link back to your website. Moreover, you can also give prospective customers an idea of what your business looks like by incorporating a 360 virtual tour. This allows them to have fun while interacting with your content and be prompted to find out more about your business by navigating to your website through your GMB profile. This drives organic visitors to your site who have the potential to generate conversions.

There is never a direct way to drive sales when it comes to digital marketing. Often, customers may not be as receptive to promotional content and thus it is useful to find other meaningful ways to engage them before they are more confident to make the purchase.

* Digital 2019 Global Overview Report, Hootsuite

 

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