Psychology Archives | Page 12 of 12

Shopping Intervention: 7 Things You’re Doing Wrong

1. GETTING TEMPTED WITH THE EXTRAS

You may go shopping during a huge Laptop sale and save big time on what you need but find yourself purchasing its costly accessories. Extras for laptop, computer, Smartphone, and so on can be purchased at a bargain price online on Ebay or Carousell rather than from the shop itself. Shop for the necessary, weight your options when buying extras, and look at the bigger picture.

2. COMPARING PRICES BY SHOPPING

Compare prices online or through magazines and newspapers instead for buying the items yourself. Also, when comparing prices, give yourself a time limit (e.g., 20-30 minutes). This is because people who can’t stop looking for the next best deal are never satisfied.

3. LETTING IMPULSE TAKE OVER

When impulse takes over your shopping, you regret purchasing an item the minute it arrives. To know if you really need and want something, walk away from it and you will save money. As most heard: “if you love something, set it free”. And, if you find yourself thinking about it after 24 hours then go back and buy it.

4. OVERSPENDING DUE TO AN ATTRACTIVE DEAL

Online shoppers are found to spend over 1/3 more when the shipping is offered for free. This is because the attractive deal catches you. Avoid overspending by writing down the things you need to buy and sticking to it.

5. NOT NEGOTIATING

Most goods are negotiable these days. You would not know if there is a sweeter deal if you do not ask. You do not have to say: “Can you give me a discount?” directly if you are shy…use “Can you work with the price with me?” instead. Before negotiating, be sure that you did your homework about the competitors’ prices first.

6. TRYING IT ON

If you are not prepared to buy an item for its price, do not try it on. Psychology suggests that physically touching a product makes you desire to buy it more. Touching a product can lead to lingering and prolonged feelings of ownership. This is why clothing stores have an abundance of changing rooms or why more expensive grocery items are just within your reach.

7. GOING FOR RETAIL THERAPY

People often know that you must not shop hungry in a grocery store because you would end up buying everything that satisfies your hunger.

Image Credits: Pedro Ribeiro Simões via Flickr

Same goes for other aspects of shopping, it is best not to shop angry or sad. Shopping while you are angry makes you more likely to take risks. While, shopping while your sad may fill up the void in your heart but empty your wallet along the way. Making retail therapy a habit can turn in an unhealthy and costly addiction.

Important Things You Must Know About Money And Happiness

The aged old question of “Does Money Buy Happiness” has been puzzling the minds of many over the past decades. A current research by University of British Columbia and Michigan State University showed that while more money decreases sadness, it might not increase joy.

The researchers named Elizabeth Dunn, Kostadin Kushlev, and Richard Lucas said: “having more money provides more options for dealing with adversity”. Hence, wealthier people may feel a greater sense of control on a difficult situation that poorer people.

1. MONEY RELATIVELY INCREASES HAPPINESS FOR SOME PEOPLE

Princeton researchers released a study in 2010 showing that happiness increases as the income increases until US$75, 000. After this certain point, it plateaus. It is due to the fact that stress and financial difficulties get harder and harder as your income descends in the five-figure realm.

Image Credits: Aaron Patterson via Flickr

For those who are struggling to make ends meet, making more money generally increases happiness. But, once a person has enough money to provide for the family and oneself, more money doesn’t lead to increased happiness.

2. YOU CONTROL THE EFFECT OF MONEY ON YOUR HAPPINESS

Having a balanced life, being able to practice your hobby, and volunteering certainly increases happiness. If you apply these ideals to money, you can generate happiness.

Studies show that you will get more satisfaction if you spend your cash towards memorable experiences such as vacations than towards material things such as a new table. Likewise, lending out possessions can help you enjoy the material things that your money bought.

3. DOES OWNING MORE AND ACHIEVING MORE MAKE YOU HAPPIER

If more money comes at a cost of more responsibility and heightened stress in the workplace, then that person will not experience added happiness. Owning more or shopping more only increases happiness for a short run. Spending more on others generates more happiness than splurging on you.

Sberbank Offers A Free Cat For Every Mortgage

How do you increase the likelihood of repeating a behavior? Well, Psychology and Operant Conditioning suggests that you must reward them. Something as simple as fun is the easiest way to change one’s behavior. Luckily, one Russian bank got the memo.

To make their clients feel interested and entertained, one of the largest Russian Bank called Sberbank offers a free cat with every client mortgage loan. It is also believed to boost the mortgage sales.

The bank’s special website will welcome you with a cat selector among 10 breeds including Siamese, tabbies, and an exotic hairless cat. A spokeswoman for the bank named Anastasia Vakhlamova told Bloomberg Businessweek that the Sberbank employees who kindly agreed to participate in the special project own some of the cats.

Some of the cats that you may loan are Lolly, Toffee, and Apricot—their names are as adorable as they look. Photos, description of the felines’ personalities and a video that shows how happy the first clients were when they received their cats are available on the web.

Image Credits: naql via Flickr

In fact, the heartwarming video has gotten over a million views. Check it out…

The good news is that the cat will be delivered to you in time for your housewarming party. Clients can take photos photos and play with the cat and generally have fun cat-related times. But, do not be too attached with it.

The only downside is that you cannot keep the feline for life. The terms that are laid out in an eight-page disclaimer on the bank’s microsite offer about two hours of interaction.

Although, the given time is enough as the cat is culturally believed to transmit good luck especially to the couples who are moving in to a new house. As the campaign promotion goes, “Order a cat for your housewarming, and bring happiness and luck to your home”.

Be a Smart Consumer: Avoid These 4 Marketing Tricks

To be a smart consumer, you must spend within your needs and not over your means. Marketing or Sales Agents like any other businesses are using the power of persuasion to gain profit. I’m not saying it is a bad thing (personally I think it is a talent), but it may influence the consumers to buy something that is rather unnecessary.

Image Credits: Andrew Stawarz via Flickr

On that note, here are 4 Marketing Tricks you shall learn to avoid…

1. Foot-in-the-Door

It is a technique that starts with small requests in order to gain a “YES” with bigger requests. This works because of our desire to be consistent in our commitments.

For example, Fitness Studios will make you test their services first by giving a 1-week free pass before offering you their packages. Do you really need a $1,800 worth of Gym Membership when you rarely have the time to go?

2. Door-in-the-Face

In contrast, this trick starts with a huge and unreasonable request in order for you to settle with a smaller request.

For example, your friend asks you to donate $100 to a charity institution and you declined. Your friend will then say: “can you at least donate $10”. And, you will agree and comply. The truth is, your friend only intends for you to donate $10.

3. Low-Balling

Technique to purposely offer a product at a lower price than one intends to charge. This tactic will make you buy something at an affordable price before revealing the hidden costs (i.e., insurance, the phone casing, or batteries).

Image Credits: JOHN LLOYD via Flickr

For example, a Car Salesman offers you an initial attractive offer that you can’t resist but then later increases the price because of a “mistake in labeling”. Once again, Psychology dictates that it works because of our need to be consistent in our choices.

4. Brainwashed by Advertising

There you have it! As Warren Buffett once said: “Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1”. I hope that by knowing these, you will be able to make smarter consumer choices in the future.

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