As a Christmas present, I gifted my father a sleek black shirt with the iconic Nike logo, a choice that perfectly aligned with his unwavering brand loyalty. If, like my dad, you take comfort in the quality of Nike’s fitness wear, there’s exciting news awaiting you. The latest Nike store on Orchard Road isn’t merely Singapore’s largest as it proudly claims the title of the grandest in all of Asia, besides its counterparts in China.
Welcome to Nike Orchard Road, a retail haven nestled between Apple Orchard Road and The Heeren, officially opening its doors last January 19. This three-story store spans an impressive 28,000 square feet, seamlessly integrating shopping, immersive experiences, and a celebration of athleticism. Connecting the levels is a LED screen that illuminates with popular running routes across Singapore, encapsulating the spirit of movement and vitality.
The store goes beyond the conventional retail experience as it offers fitness and creativity workshops alongside customization services.
WHAT TO EXPECT
Catering to men, women, and children, Nike Orchard Road is a playground for enthusiasts seeking the perfect blend of style and functionality. The first floor is a haven for women and kids, featuring the latest footwear, bras like the Nike Alate, leggings such as the Nike Zenvy, and collections like Nike Motiva and Nike Versair. Ascend to the second floor for a display of men’s apparel and shoe collections, while the third floor is dedicated to Jordan aficionados, showcasing an array of kicks and basketball apparel. Stay tuned for the Jordan Lunar New Year drops, which are coming soon.
A unique feature of this Nike flagship is the Swoosh Studio on the first floor—an interactive space hosting fitness classes led by Nike coaches, creativity workshops with local artists, and wellness sessions with experts.
Image Credits: www.nike.com/sg
What’s more? The first two levels house Nike Service Hubs, offering a seamless transition from online to offline services. From order pickups to expert sessions, these hubs provide a holistic Nike experience.
OPPORTUNITY TO CUSTOMIZE
For those seeking exclusivity, the third floor unveils the Nike By You customization station. Here, you can transform selected caps, apparel, and footwear into one-of-a-kind pieces, adorned with city-exclusive graphics and accessories.
To mark the store’s inauguration, Singaporean artists Ella Zheng, Zi Xi Tan, and Natasha Hassan lend their creativity to exclusive Nike designs, capturing the dynamic spirit of sporting culture and the inspiring narratives of Singaporean athletes.
From three stories of Nike apparel to fitness classes at the Swoosh Studio and customization opportunities, Asia’s largest Nike store captivates fans on Orchard Road, Singapore. What are you waiting for? Step into a world where passion meets performance at the latest Nike store.
Nike Orchard Road awaits you at 268 Orchard Road. It opens daily from 10 am to 10 pm.