Writing a job ad? Keep these tips in mind

job ad

As a hiring manager, you want to write a job ad that attracts the best candidates.

But what should you include to make your ad stand out? There are a few key things to keep in mind when drafting a job ad.

Stay on this page as we reveal all of the information that will help you attract top talent.

Who are you writing the job ad for

When you’re writing a job ad, keep your audience in mind. Who are you writing it for?

If you’re targeting top talent, you need to make sure your job ad stands out from the crowd. Think about the tone you set. Are you being realistic about the job responsibilities? Are you highlighting the company culture and the benefits of working for the company?

What are the must-haves in a job ad?

When you’re writing a job ad, you’re not just selling the job—you’re also selling the company. 

And you want to make sure that the candidates you attract are a good fit for both the position and the company.

So what are the must-haves in a job ad? First and foremost, it should be clear what the job is and what the responsibilities are. You should also describe the company culture and what kind of environment the candidate will be working in.

And don’t forget to list the qualifications for the job. This is key because you want to make sure that you’re only attracting candidates who are a good fit for the role.

What not to do when writing a job ad
spelling typos

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Avoid making common mistakes. For example, don’t make the ad sound too demanding or restrictive.

Remember, you want to attract the best candidates, so avoid using language that will scare them away. And please proofread your ad before publishing it. A typo can cost you a great candidate!

How to make your job ad stand out from the competition

Here are a few tips to help you do just that:

  • Use catchy headlines

If you can pique the reader’s interest with a clever headline, you’re already halfway there. Try to capture the essence of the position in a few words.

  • Use eye-catching visuals

If you can, use visuals to help bring your ad to life. Graphs, charts, and images are all great ways to engage the reader and make your ad stand out from the rest.

  • Write a clear job description

Make sure the job description is clear and concise and lists the essential qualifications required for the position. This will help weed out unqualified candidates right away.

When writing a job ad, keep the tone and content friendly and engaging so that you can attract the best candidates. Remember to be clear about what you’re looking for, and to list the requirements and expectations of the position. It’s also important to make sure your job ad stands out from the rest. Using keywords that are relevant to your industry and posting on sites that are frequented by your target audience can help. By following these tips, you can create a job ad that will attract talented candidates who will be a perfect fit for your company.

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How to tactfully stall a job offer

a man holding a briefcase

You’ve just received an amazing job offer, but there’s a catch: you haven’t heard back from the other company you interviewed with and you’re waiting. What do you do?

You could politely decline the offer, but you’re not sure if the other company is going to get back. Well, it might be better to stall for a little bit until you hear back from the other company. Here are a few tips on how to do it diplomatically.

Explain that you need some time to think over it

When you receive a job offer, it’s always a good idea to take a few days to think it over before you make a decision. This gives you time to weigh your options and make sure that the offer is really what you want.

You can say something like, “Thank you for the offer. I appreciate it and I will need some time to consider it.” This shows the company that you’re serious about the position and that you’re not just going to accept any offer that comes your way.

Give a timeline for when you will be able to make a decision

After letting the employer know that you appreciate the offer and are grateful for their time, break the news that you are still waiting to hear back from another company. Explain that you will be in a position to decide within the next week or two.

Thank the hiring manager for their patience and understanding
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Thank the company for their time and for considering you for the role. Let them know that you will be in touch soon. You could say something along the lines of: “I appreciate the offer and am grateful for your consideration. I am confident that I will be able to make a decision soon. Thank you once again for your time and effort.”

When you are ready, politely inquire if the offer is still on the table

When you’re ready, let them know and inquire if the offer is still on the table. Most likely, it will be, but you want to make sure before committing. This gives you a bit of leverage, so you can negotiate a higher salary or better benefits. And don’t forget to thank them for waiting and for the offer itself.

You’ve received an offer for a new job but you’re also waiting to hear back from another company. How do you stall the job offer without damaging your relationship with the potential employer? Well as we’ve mentioned above, explain that you need some time to think through it and give an estimated timeline of no more than two weeks. Express your gratefulness for the opportunity and respectfully ask if the job offer is still valid once you’re ready to move forward. As simple as that!

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What to do when your job offer gets rescinded

a man on a phone call

You just got the call. Your job offer has been rescinded.

It’s a shocking and demoralizing experience, one that can leave you feeling like you’ve done something wrong or that there’s something amiss with you. But don’t worry, it’s not the end of the world.

In fact, there are a few things you can do to rebound from this experience and learn from it.

Stay positive

There’s no doubt that getting your job offer rescinded is a major letdown. But it’s good to stay positive and focus on the lessons you can learn from the experience.

For one, it may be a sign that the company isn’t a good fit for you. If the company is willing to rescind a job offer that easily, then chances are they probably won’t be very loyal to their employees down the road.

It’s also a sign that you need to be more selective in your job search. Don’t just settle for any job offer that comes your way—take the time to research the company and make sure it’s a good fit for you. Finally, remember that this experience doesn’t define you. It may be disappointing, but it’s not indicative of your worth as a person or as an employee.

Don’t burn bridges

The first thing you need to do is stay calm and don’t do anything impulsive. This is a time when it’s especially crucial to not burn bridges. You never know when you might need to reach out to the person who just rescinded your job offer.

Keep in mind that there could be any number of reasons why your job offer was retracted. Maybe the company had a change of heart, or maybe they realized that you weren’t the right fit for the position. But whatever the reason, try to stay upbeat and focus on your next efforts.

Consider the situation
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First, take a deep breath and try to stay calm. It’s natural to feel a range of emotions—shock, disappointment, even anger—but it’s necessary to consider the situation objectively and take the time to assess your next steps. Now is not the time to panic. There are a lot of things to think about, and the last thing you want to do is make a rash decision that you might later regret.

Don’t take it personally

When your job offer gets rescinded, it can feel like a personal attack. But the truth is, it’s not always about you. It could be about the company and what they need to be successful at this very moment.

Keep in mind that the decision to rescind a job offer is not made lightly. There are usually very good reasons behind it. So don’t take it personally and don’t internalize the rejection. There are plenty of other jobs out there, and chances are, you’re not a perfect fit for every company. Stay optimistic and remain focused on your goals.

Learn from the experience

Start by taking some time to reflect on what happened. What went wrong? What could you have done differently? Use this time to learn from your mistakes and grow as a professional.

Next, reach out to the hiring manager. Thank them for giving you the opportunity, and ask if they would be willing to provide feedback on why your application was not successful. This information can be invaluable as you continue your job search. Finally, don’t give up. The job market is tough, but that doesn’t mean you can’t find a great position.

When your job offer is rescinded, it can feel like everything is crashing down around you. But it’s crucial to remember that this doesn’t have to be the end of your dream job – or your career. It’s natural to feel upset, confused, and even furious when your job offer is revoked, but stay calm and focused. Reach out to your recruiter or hiring manager to find out more and properly close the chapter. Then start focusing on your resume and your job search. There are a lot of jobs out there, and we’re sure you’re going to find that ideal one for you.

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How to negotiate a higher salary after a job offer

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You will almost certainly agree that salaries and benefits are the most important factors to consider when contemplating job offers.

Salary negotiating, like price-bargaining, necessitates a fundamentally different approach. Instead of accepting the initial wage offer made, you should learn certain strategies and techniques to help you enhance the offer.

So without further ado, let’s get started on how to negotiate a higher salary after a job offer.

Start high

One basic tenet of pay bargaining is to offer the company a number that is somewhat greater than your target. This way, even if they lower their offer, you will still have a wage offer you can embrace. If you provide a wage range, the company will almost certainly skew toward the lower end of the scale, so be sure the lowest value you submit is still a good number you can settle for.

Consider your value
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Your contribution to the organization may be greater than the post for which you are seeking. For example, if you interview for the role of Senior Business Development Manager and have 10 years of experience, you can expect a certain range of pay. But if you qualify for the same position with the standard expertise, plus the benefits of financial background or even content-creating skills, you will be bringing additional core competencies and significance to the salary discussion.

Understand the restrictions

Even if your potential employer likes you and believes you should get all you want, they might not grant it to you. This is because they may be bound by certain restrictions, such as salary ceilings, that no measure of the debate can change. It’s your responsibility to discover where they’re willing to compromise and where they’re not.

However, start dates, holiday entitlements, and performance bonuses can be variables. If you’re dealing with a smaller firm that has never recruited someone in your position before, you may have some leeway with the initial wage offer or job description, but not with anything else. The clearer you grasp the restrictions, the better you will be at directing the negotiation conversation.

When an employer issues an offer letter, they will normally present you with a pay and benefits package, together with a projected salary. You may choose to bargain for more compensation if you do not believe the salary matches your qualifications, level of expertise, and accomplishments. Knowing how to negotiate pay proposals is a critical skill that will help you get paid appropriately for future work. To accomplish this, nonetheless, demands prep and practice, just like any other skill. As you rejoice in a new job opportunity presented, keep the aforementioned suggestions in mind.

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Don’t accept the job offer if you face these circumstances

job interview

Accepting an unsuitable job offer is a common blunder made by many job seekers. A large portion of this is attributable to the joy of receiving a contract in the first place. Finding out you’ve chosen the wrong job can be a self-searching or blaming experience later.

However, if you’ve been listening closely or questioning yourself in the right direction, you will notice warning signs along the way that point to a rotten egg. Here are some telltale indications that the job is a flop to help you avoid making a career-altering misstep.

High turnover rate

You don’t want to work for a corporation for less than a year, do you? While this is unfortunate, certain office environments are indeed unhealthy. Consider inquiring as to what happened to the former occupant of the same post. Start examining alternatives if your interviewer begins slamming past employees or mentions anything that suggests the organization has a high turnover rate.

Dodgy on inquiries

If an interviewer brushes off your questions, he or she may have something to conceal. Because an interview is a brief glimpse into what your life may be like at the organization, you should bring up both the exciting and challenging aspects of the job. Consider it a method of determining how open people at the company are. If the interviewer avoids answering any questions, it’s a warning indication that they’re intentionally concealing the facts.

Forced to compromise

Ask yourself ahead of time what attributes you want in a position, and then see if the proposed post meets all of your requirements. Don’t make a rash decision if you find yourself sacrificing on your must-haves and then justifying those sacrifices. You shouldn’t have to push yourself to fit the work in most case scenarios since it should be the other way round.

Unclear job requirements
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The job description said that it was a marketing role when you applied. However, when you go for the job interview, you discover that it is a mixture of everything from PR to business development. Well, many current roles do combine several responsibilities into a single position.

However, gently decline the offer if your potential boss characterizes the work obligations so generically that it seems like three positions in one, and you believe they’re imprecise on essential specifics about the scope of the position.

Even if you need a position desperately, there are instances when you just have to decline and forgo those follow-up interview tests. Sometimes it’s a negative feeling, a shady interviewer, or something strange about the job requirements that give you the goosebumps. Though we can’t advise you not to accept a job because every occurrence is different, think about the above circumstances you could come across throughout your job hunt and make an informed choice before signing on the line.

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