IKEA Singapore will be running the IKEA Sale from 26 December 2022 to 8 January 2023, offering home furnishing items at up to 50% off.
In conjunction with the sale event, IKEA will be introducing the Half lobster and organic spaghetti with chilli crab sauce and mushroom soup to its menu.
The new item will cost $16.50 for IKEA Family members. (U.P. $19.00)
Look at how big the lobster is during the previous launch:
Image: nickblitzz.sg
IKEA Members can also enjoy exclusive food offers such as:
Visit IKEA.sg/sale for more details and drop by the Swedish Restaurant to enjoy the food offers.
This Children’s Day, dine out with your little ones at IKEA as Kids Eat Free is back! Only on 7 October, enjoy IKEA FAMILY members enjoy one free meal per child with every main purchased from the regular adult menu across all IKEA Swedish restaurants. This offer is applicable for dine-in only.
Choose from a variety of kids’ meals, including Kids Meatball, Kids Plant Balls, and Kids Pasta (U.P. $3/ea)
Choose from the following:
Kids meatball
Kids plant balls
Kids pasta
Terms and Conditions:
This offer includes 1 free meal per child with every 1 main purchased from the regular adult menu.
This September school holiday, dine out with your little ones at IKEA as Kids Eat Free is back! From 5 to 9 September, IKEA FAMILY members get to enjoy free kids meal with every main purchased from the regular adult menu across all IKEA Swedish restaurants. This offer is applicable for dine-in only. Choose from a variety of kids’ meals, including Kids Meatball, Kids Plant Balls, and Kids Pasta (U.P. $3/ea)
Choose from the following:
Kids meatball
Kids plant balls
Kids pasta
Terms and Conditions:
This offer includes 1 free meal per child with every 1 main purchased from the regular adult menu.
Food offers at all IKEA stores, Swedish Restaurant
To celebrate IKEA Jurong’s birthday, all IKEA stores in Singapore will be offering 1-FOR-1 12 Swedish meatballs with mashed potatoes and mixed vegetables for $8.50 (U.P. $17) for IKEA Family members on 29 April 2022.
This means that you can visit the Swedish Restaurant in IKEA Jurong, Alexandra and Tampines to enjoy this one-day-only offer. Click here to register for IKEA Family.
You can also choose the plant balls option for this promotion.
IKEA Jurong’s Exclusives
In addition, IKEA will also be offering $1 chicken wings at IKEA Jurong, Swedish Bistro from 29 Apr to 3 May.
Click and Collect 1 for 1 deals from 29 Apr to 3 May 2022. While stocks last.
Click and Collect food deals from 29 Apr to 3 May 2022, 3-5pm. While stocks last.
Breakfast deals from 29 Apr to 3 May 2022, 10:00am to 11:30am. While stocks last.
For more information of this promotion, click here.
You start off with good intentions and a robust shopping list in your hands. You walk in with a purpose and determination to beautify your home. However, it only takes a few minutes, and you are distracted with other items that you can put inside your shopping bag. You feel lost in the maze of IKEA. And this happens every time!
Budget furniture giant IKEA lets its shoppers experience the journey of walking into labyrinth of furniture and home décor, and typically they walk out with more than what they anticipated.
Why is this so?
#1: TO ENCOURAGE IMPULSE SHOPPING
IKEA’s confusing layout delays the completion of the shopper’s list. It is designed to stop you from leaving. This emotional process disorients and dissociates shoppers from the outside world.
When they eventually figure out the space and start buying, shoppers feel licensed to treat themselves. By the time you find the stool that you are looking for, you will end up being so impressed by how cheap the table lamp is and end up getting it too. Alan Penn, a professor at University College London, said that this results in impulse buying.
#2: TO CREATE A WALK-THROUGH CATALOG
IKEA said goodbye to its printed catalogs after seven decades of publishing, but it does not mean that you cannot witness its pages in real life. Apart from delaying the completion of a shopper’s mission with its confusing layout, IKEA found a way to spend more time with its shoppers through its interactive spaces.
“Historically, we wanted the flow of our stores and presentation of the products to appear in the same way as they would in a catalog,” said Mr. Marcus Engman, the Chief Creative Officer for Ingka Group.
Image Credits: unsplash.com
#3: TO OVERWHELM YOUR SENSES
Consumer Psychology expert Paul Harrison highlighted that IKEA’s layout overwhelms the senses to stop shoppers from thinking about time and space. According to him: “We’re not very good at imagining. We look to others for ideas and IKEA’s store layout helps you imagine your ideal life, how life could be.”
Cognitively, shoppers are not able to control their behavior and responses because they become more emotional. These emotions cascade to the process of building its products. You see, the furniture’s self-made concept provides shoppers with a sense of achievement.
#4: TO TRY NEW THINGS
Despite its popular maze-like layout, IKEA tried out other store formats last year. It tested two new formats to explore how physical locations can remain relevant in the age of e-commerce and amidst the pandemic.
Ingka Group, which operates most IKEA stores, reopened a location in Shanghai to test its new format. This format provides shoppers with other activities aside from shopping. Showrooms were introduced alongside a theater-like space where shoppers can hangout, a restaurant with sustainable food, and a Maker’s Hub where staff can help shoppers repair old items. This store represented its second test store.
Image Credits: unsplash.com
Can IKEA still amaze its shoppers even without its signature maze? Let’s see what the future of IKEA holds!
