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Smart Investment And Retirement Strategies From 20s And Beyond

IN YOUR 20s

1. EDUCATE YOURSELF.

Read and understand materials about self-empowerment, investment, and money management. Here are four books to get you started with:

“The War of Art” by Steven Pressfield
“Why Stocks Go Up and Down” by William Pike
“The Intelligent Investor” by Benjamin Graham
“Turning Pro” by Steven Pressfield

2. CONNECT AND DISCONNECT MORE.

Networking is very important especially if you will be dabbling in the field of business. Meeting people with shared interests will not only bring a life of fun but also a life of opportunities. Your network may refer you to your first job or even challenge you to be a business partner. On the other hand, you must disconnect with the distractions such as excessive amounts of alcohol or other vices that are harmful to your body.

IN YOUR 30s

3. BEGIN NOW.

The sooner you start, the more money you part with. In order to retire on 80% of an income, a 30-year-old must save 10% of his or her salary.

4. INVEST IN STOCKS.

Even if the economy suffers badly, your account will have time to recover. For instance, The Fidelity Select Software and Computer fund has yielded more than 11% a year since 1996. Keep it basic with a low-cost index fund.

IN YOUR 40s

5. PUT VALUE TO YOURSELF.

You may want to put your retirement savings into hold because of your child’s college fund. But, keep in mind that you cannot load for retirement yet you can loan for college fees or even get a scholarship.

6. SEEK THE EXPERT’S ADVICE.

To reach the maximum level of your retirement savings, sit down with a financial planner. Create a financial goal together and learn how to save more, spend wisely, and invest to reach it.

IN YOUR 50s

7. STAY WITH STOCKS.

You may increase your percentage of savings by investing in bonds but do not totally quit on stocks. To battle inflation, you must lean on the stocks’ higher growth potential.

Image Credits: American Advisors Group via Flickr

Be a Smart Consumer: Avoid These 4 Marketing Tricks

To be a smart consumer, you must spend within your needs and not over your means. Marketing or Sales Agents like any other businesses are using the power of persuasion to gain profit. I’m not saying it is a bad thing (personally I think it is a talent), but it may influence the consumers to buy something that is rather unnecessary.

Image Credits: Andrew Stawarz via Flickr

On that note, here are 4 Marketing Tricks you shall learn to avoid…

1. Foot-in-the-Door

It is a technique that starts with small requests in order to gain a “YES” with bigger requests. This works because of our desire to be consistent in our commitments.

For example, Fitness Studios will make you test their services first by giving a 1-week free pass before offering you their packages. Do you really need a $1,800 worth of Gym Membership when you rarely have the time to go?

2. Door-in-the-Face

In contrast, this trick starts with a huge and unreasonable request in order for you to settle with a smaller request.

For example, your friend asks you to donate $100 to a charity institution and you declined. Your friend will then say: “can you at least donate $10”. And, you will agree and comply. The truth is, your friend only intends for you to donate $10.

3. Low-Balling

Technique to purposely offer a product at a lower price than one intends to charge. This tactic will make you buy something at an affordable price before revealing the hidden costs (i.e., insurance, the phone casing, or batteries).

Image Credits: JOHN LLOYD via Flickr

For example, a Car Salesman offers you an initial attractive offer that you can’t resist but then later increases the price because of a “mistake in labeling”. Once again, Psychology dictates that it works because of our need to be consistent in our choices.

4. Brainwashed by Advertising

There you have it! As Warren Buffett once said: “Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1”. I hope that by knowing these, you will be able to make smarter consumer choices in the future.

Watch Out for these 6 Grocery Store Tricks!

Have you ever experienced going into the grocery with a shopping list in mind, and ended up buying more? Maybe it is because you shopped hungry, or just because of the grocery’s marketing strategies. Some grocery stores have subtle, psychological, and clever tricks to make their consumers buy more. Thankfully, I’ve uncovered 6 Grocery Tricks that will help you save more on your shopping bill.

1. VISUAL ELEMENT: SHOPPING CARTS

Upon entering the grocery, you’ll notice the shopping carts. An invention designed in the late 1930s have grown in size over the years. Since larger purchases are easily done, the bigger the cart, the more money may be spent. So, if you intend to buy a relatively medium amount of items opt for using a friendly basket.

2. SENSORY ELEMENT: AROMA OF FRESHNESS

Imagine the smell of baked breads mixed with the fresh smell of flowers. Very enticing right? This is why newly baked goods and fresh flowers are placed near the front door. The goodness of smell will surely make you feel hungry, and keep your mood up!

Image Credits: Paul Swansen via Flickr

3. RIGHT SIDE PHILOSOPHY

Most grocery stores place popular items on the right side of the shelves to move shoppers from the left to the right. This is because all items throughout the store are strategically placed to follow the “right” path.

4. KIDS MATTER

Another strategy is to target the children’s interests because they play an influence on what goes inside the carts. Supermarkets purposely place cereals, toys, and sugary treats at a kid-friendly level. So, do not give in to what your kid wants (unless he/she makes a huge and uncontrollable scene) or you can just leave your kids at home.

5. HIDDEN ESSENTIALS

Essentials such as dairy, bread, eggs, etc. are placed at the back of the store and far away from each other so you’ll be forced to travel the whole store to get it. Once you have travelled, you probably bought more that what you’ve needed. By knowing this trick, you may start with going straight to the back with your shopping list on your hand to keep you on track.

Image Credits: Redjar via Flickr

6. LASTLY, THE NUMBERS GAME

Instead of putting a price of, “$4” for example, they will put an irrational price of “$3.99 or $3.96” to make you think that you saved more money by scoring a better deal. What’s more? They will also put that if you buy more then you will save more! It’s these small details that may sound silly but it surely works.

Sources: Grocery Coupon Network, Idea Finder, & Lifehacker

Grocery stores, like any other businesses, are looking for making profit. This is why they have used strategies and psychological obstacles to entice you to put more items in the cart. I hope that by knowing these tricks, you will be able to shop smarter and save more!

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