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4 Enchanting Ways To Run A Business Like Taylor Swift

Whether you are captivated by her or not, Taylor Swift is a smart businesswoman who has been making all the right decisions lately. A proof of her success was her album 1989 that sold millions of copies worldwide. To top that off, her current net worth is US$80 million (about S$111 million) according to Forbes.

From nurturing her relationship with her fans to embracing her authenticity, here are the 4 Enchanting Ways To Run A Business Like Taylor Swift:

1. CREATE AN EXCLUSIVE CIRCLE

If your product has a limited-edition content, customers can create a common circle wherein it is exclusive to them alone.

For instance, Taylor Swift’s CDs sold successfully not only because of her infectious music but also because of her personalized memorabilia (such as the limited Polaroid photo sets) as well as special fan codes (to win a personal meeting with her). Those who buy the CDs will immediately share its contents to their friends or social media. That is free advertising at its best!

Mimic this by offering occasional discounts and exclusive promotions. Keep your customers in the loop by sending out electronic announcements and decorating your shop with attractive posters.

2. UNDERSTAND YOUR AUDIENCE

Aside from talking to them genuinely, you must actively listen to what your target audience has to say. Take it from Taylor who not only showed her audience that she listens to them but also gets in their inside jokes (in reference to the “no its becky” tee).

Business owners who want to make the brand seem more approachable can interact and join in the discussions of the consumers thru social media. Accept feedback and take necessary actions to improve your business.

3. BE YOUR TRUE SELF

If you closely observe Taylor Swift during the awards season, you will realize that she is singing and dancing like she owns the place! She is not afraid to be her fun and quirky self that marches to the beat of her own drum.

As entrepreneurs, it is your duty to uphold your values and vision even if it is not aligned with what is on trend today. Avoid losing your consumers by staying true to yourself in your advertising/marketing campaigns.

4. APPRECIATE YOUR CONSUMERS

Aside from her killer dance moves, Taylor is known for having a strong bond with her fans. In fact, she personally invited 89 of her fans to her homes to provide feedback and listen to her 1989 album before it was released. This is a great technique to increase consumer satisfaction.

Channel your inner Swift by showing gratitude to your loyal consumers. Manifest your appreciation to your consumers by saying “Thank You” in person or by sending an electronic “Thank You note”.

Image Credits: pixabay.com (CC0 Public Domain)

This simple and inexpensive gesture will impact the way they view you and your company as it will make them feel valued and special.

Sources: 1 & 2

Hard questions you need to answer before becoming an entrepreneur

While many people aspire to be their own bosses, few actually make the move to incorporate their own businesses and commit to the life of an entrepreneur. It may seem easy in the eyes of most people, but the truth is far from reality. After meeting and consulting various CEOs from diverse industries throughout my writing career, I begin to distill certain essential traits common to all of them. They are by no means prescriptive, but I believe that they serve as useful indicators for prospective entrepreneurs.

How To Earn Extra Cash While Growing Your Business Empire

As an entrepreneur, you may be aware that you can get financially unstable at times due to the market’s condition and other factors. So, consider ways to get income on the side that will help alleviate some of the financial stress. Try these 5 ways…

1. CAR FOR RENT

Rent your personal vehicle to others in need. You may post an Ad for free at Gumtree or spread the word through self-printed flyers. Get acquainted with the user first to have a firm and trusting agreement regarding the car’s usage. This will allow you to focus on your business while your car is making money on its own.

2. RENT YOUR GUEST ROOM

If you are okay with sharing your house with other tenants then rent out the empty room/s. Once again, get to know the tenants first (i.e., personality or cleaning habits) and set some ground rules because you might be living with them for more than a month. In an event that you need to go overseas for business, then you may rent the whole house to them and charge them more.

3. TRY ONLINE OUTSOURCING

Some online websites allow users to outsource their skills on a freelance basis. If you can do website development, clerical jobs, writing an essay, video editing, or any other skill…try signing up for Odesk to get decent extra income. Salary payment in Odesk is painless because Credit Cards, PayPal accounts, and Bank Accounts are accepted.

4. INVEST IN REAL ESTATE

There are a lot of methods for making money in real estate that do not require your full-time effort so you can focus more on your growing business. You can consider purchasing properties and resell them for profit (flipping houses) or real estate wholesaling. If this area is unknown to you, find your friends or people in your area with the expertise that you do not have and partner with them.

5. CREATE A NETWORKING EVENT

Image Credits: Image Credits: Cydcor Offices via Flickr

Organize networking events to help young professionals interact with the environment. You not only help others to make valuable connections but you also make money by charging the participants for the food or the registration fee.

5 Benefits of Freelancing

Sometimes, stepping out of the cubicle to be a self-determining entrepreneur or a freelance worker gives you the opportunity to find yourself. It may also bring more money in the bank. Nonetheless, it will give you freedom and other self-benefiting outcomes.

Here are the 5 Benefits of Freelancing…

1. DOING WHAT YOU LOVE

As Confucius once said, “if you enjoy what you do, you’ll never work another day in your life”. It is a sad truth that many people drag themselves to work to do something they are not fond of just to get enough money to survive.

If you give yourself an opportunity to freelance or by being your own boss, you will be able to do the things you love and get paid for it.

2. FREEDOM TO CHOOSE YOUR OWN WORK ENVIRONMENT

Image Credits: Lisa Risager via Flickr

Since you are your own boss, you will be able to choose the most comfortable working condition for you. Redecorate your home office—the sky is the limit. With this power of autonomy, you will notice that little things you do can make a huge difference.

3. FREEDOM OF CREATIVITY

Often, people get into freelance to fulfill their dreams of creative freedom. As a freelancer you will be able to choose what direction you will take without a rude boss over-looking your shoulders.

You are the master of your own future. Mold the present by choosing which projects to engage in.

4. SET YOUR OWN WORK HOURS

Being able to have a flexible timetable gives you the opportunity to do more of what you love. There may be days where you want to work more and there may be days where you feel sick. Have an expected number of hours of work to ensure that time is managed and work is done even if there is no fix structure.

Setting your own hours can mean that you get to drive your children to school, you can go out for private errands during lunch, and you won’t miss out on your children’s school presentations. Yes! You will be able to spend more quality time with your family.

5. PLAN YOUR VACATIONS AHEAD

Many people struggle to have their vacations synced. But, when you freelance, you can plan your vacations ahead and fit your schedule with your family. By planning your vacations ahead, you not only pay for a cheaper air fare but you also won’t miss a work deadline.

Image Credits: Kamal Zharif Kamaludin via Flickr

Simply, by being purposeful freelancer, you will be able to wake up motivated and ready to start the day’s work.

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