5 must-watch movies showing in cinemas this week (from 13 July)

Movie Release July 2020

With a long wait of over three months, Singapore residents can finally step into their favourite theatres to catch a new release from 13 July (Monday). Cinemas are reopening! But of course, not without stringent measures.

A maximum of only 50 people will be allowed into the cinema halls. There will also be a 1m safe-distancing seat configuration. If you’re visiting with a group of more than five persons, you may be able to sit together. But mask-wearing will still apply – except when you’re munching on your snacks or slurping on your soda.

These are the new releases this week (from 13 July) a movie fan should not miss:

#1: LOW SEASON
Low Season

Image Credits: GV

They say two’s a company, three’s a crowd. We’re kicking off our list of movies with a Thai horror special. There’s something about Thai horror movies that scare the hell out of us. But we go back to it because it’s strangely addictive.

This slightly over two-hour movie revolves around Lin, a girl who can see ghosts. After a breakup, she leaves the city alone to a faraway resort during the low (tourist) season. Put, a young screenwriter seeking inspiration for his horror story will join Lin on her getaway. What will unfold between the two? Will love find them or something else? Watch to find out.

#2: THE BRIDGE CURSE 女鬼桥
The Bridge Curse

Image Credits: GV

We’re still not done with horror. Adding to the horror genre is this 1.5-hour movie in mandarin. The highlight of this movie is the spooky happenings at the ghost bridge. Rumour has it that the ghost bridge was a forbidden spot on the Tunghu University because of a girl who jumped off the bridge and drowned herself.

Determined to test out their courage, six students who were running a camp filmed a live stream on the bridge late at night. They caught the female ghost on camera and the video went viral. But… the group of students went missing soon after. Only after four years later, an investigative journalist Lien Shu-yu (played by Summer Meng, 孟耿如) starts to uncover the truth. What will she find? The spirits await her.

#3: MY HERO ACADEMIA: HEROES RISING
My Hero Academia

Image Credits: GV

Let’s give horror a break and turn our gaze to a Japanese animation. My Hero Academia: Heroes Rising is an exclusive release for Golden Village cinemas. Directed by Kenji Nagasaki, it will run for about 1 hour 40 minutes.

A visit to Nabu Island got class 1-A attacked by a villain with an incomprehensible eccentricity. The villain’s powers are scarily familiar as if Shigaraki had an influence on the plan. Being the only hope on Nabu island, Deku and his friends will be the next generation of heroes. Will they get to save the day?

#4: ESCAPE FROM PRETORIA
Escape From Pretoria

Image Credits: GV

This approximately two-hour movie is based on a true story. Tim Jenkin (played by Daniel Radcliffe) and Stephen Lee (played by Daniel Webber) are two young and white South Africans branded ‘terrorists’. They were imprisoned in 1978 for working covert operations for Nelson Mandela’s banned ANC.

Jailed in Pretoria Maximum Security Prison, this film will be their attempt to escape. Be wowed by their creativity, ultra-careful surveillance, and be impressed by their wooden-crafted keys for 10 steel doors as they make a quest for freedom. But beyond the breathtaking action, it demonstrates the oppressed’s struggle and their pursuit of equality for all.

#5: TRAIN TO BUSAN: PENINSULA
Train to Busan - Peninsula

Image Credits: GV

As if I’m saving the best for the last, it’s the long-awaited Train to Busan: Peninsula. This is a continuation of the 2016 zombie horror movie – Train to Busan. If you have yet to watch it, I highly recommend it.

It tells the story of Jung-suk, the protagonist who escaped the zombie disaster in Korea four years ago. While living in exile in Hong Kong, he is tasked to return to Korea to bring back huge amounts of cash stranded in the streets of Seoul. The attacks by a militia and flesh-thirsty zombies will be the climax of the show to look out for.

Will they be able to leave the peninsula for good? We will only find out in cinemas from 15 July.

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The Power Of Marketing: Oscars Edition

The Academy Awards, better known as the Oscars, consist of a set of awards given annually to recognize the creative and technical talents in the film industry. The show is spearheaded by the Academy of Motion Picture Arts and Sciences (AMPAS). The AMPAS is the organization that assesses one’s cinematic achievements through the votes of its members.

Interestingly, movies who won at the Oscars get an increase of about 38% more in sales. This translates to about US$35 million in box office dollars. This significant jump happened to the award-winning 2010 film entitled King’s Speech.

Now, let us focus on the actors. Do they get paid if they win at the Oscars? The award itself costs US$0. However, the effect of the Oscars in an actor’s portfolio and talent fee is positive. It can be boosted by 60% on average! Furthermore, winners get a gift bag worth hundreds of dollars.

The marketing potential of the Oscars is the reason why filmmakers, actors, and movie-making companies aggressively vie for these votes.

Image Credits: pixabay.com

CAMPAIGNS ARE MORE EXPENSIVE

To create an Oscar buzz, members of the film industry shelled out millions of dollars! Now more than ever, campaigns have been reaching an all time high. The mere campaigns for “A Star is Born,” “Green Book”, and “Black Panther” ran from about US$20 to US$30 million per film.

Netflix is in the buzz too! Promotional budget reach about US$25 million when Netflix campaigned for “Roma”. This was an uphill battle as some members of the Academy do not want a digital platform to win the Oscars. Nonetheless, its marketing strategies paid off as Netflix won multiple awards such as winning for the foreign language film category and directing/cinematography. It does not stop there! “Period. End of Sentence” also won in the documentary short category.

ADS ARE STILL SELLING

In spite of the social media widespread, advertisers are still dishing out to get ads on shows such as the Oscars. Despite the Academy Awards’ steady decline in ratings, ABC Network sold million-dollar ads as live shows are attractive to advertisers.

CNN media critic Brian Lowry told Business Insider: “If you’re a sponsor and you’re trying to reach any kind of mass appeal, you sort of grab at the platforms that can still do that. The Oscars is in the same way that sports have an advantage, if you are really into the Oscars, you don’t want to DVR it and watch the next day. ”

Image Credits: pixabay.com

It goes to show that having audience stream live shows plays an impact in marketing and advertising!

Sources: 1 ,2, & 3

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Golden Village to offer $6.50 weekday tickets and $10 weekend tickets at GV Tiong Bahru this April

For the month of April, Golden Village Tiong Bahru is having a promotion specially catered for its GV Movie Club members and their families to enjoy!

Every Monday – Thursday this month, GV Movie Club members can purchase tickets at $6.50 each, and they can purchase $10 tickets from Friday – Sunday.

Senior citizens aged 55 years and above can also enjoy a $3 Hotdog Bun & Coffee combo from Mondays to Fridays! (Photo ID may be requested as proof of age)

Not a GV Movie Club member? Sign up for free here.
gv movie

Share this news with your friends and loved ones!

Terms & Conditions

  • Promotion is only valid for sessions at GV Tiong Bahru.
  • Promotion is valid for sessions that falls between 30 March – 29 April 2017 excluding eve of Public Holidays & public Holidays.
  • Ticket discount of $6.50 per ticket is only valid from Mon – Thurs & $10 per ticket is only valid from Fri – Sun but not valid on Sat after 5pm (Including Sunday Midnight shows from 12:01am onwards ).
  • GV Movie Club members must log in to purchase tickets online / iGV or scan their eCard upon purchase at the box office / Automated Ticketing Machines.
  • GV Movie Club members must purchase a minimum of 2 tickets and a max of 4 tickets per transaction, for the same movie.
  • Promotion is valid for regular 2D movies excluding alternative content, Tamil films, film festivals, event and corporate bookings.
  • Promotion is not valid with GV Movie Club Price discounts, kids watch for free movie deal, student offer, senior citizen discount, other promotions or credit cards offers.
  • GV reserves the right to alter the terms of this promotion without prior notice.

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Shaw: 1-for-1 Movies for UnionPay Cardholders (1 May 2015 – 30 Apr 2016)

UnionPay Shaw

Starting from 1 May 2015, UnionPay Cardholders (starting with “62) are entitled to 1-for-1 movie tickets at Shaw everyday.

That’s right, weekend movies are INCLUDED.

That said, the offer is only valid for the first 800 tickets a month on a first come first serve basis.

Promotion ends 30 Apr 2016. One whole year for you to enjoy movie at Shaw for half the price.

Unionpay Promo

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GV Tampines: Complimentary Movie Passes and 1 Tray of Nachos (20 Apr 2015)

GV Tampines

With the re-opening of the renovated GV Tampines, Golden Village has a special treat to giveaway on 20 Apr 2015.

Be the first 190 patrons who buy 2 tickets at their Tampines box office, you will get a pair of complimentary movie passes plus a tray of Nachos.

Available for walk-in purchase only and on a first-come-first-serve basis.

Terms & conditions

  • Valid for walk-in purchase of 2 tickets at GV Tampines on 20th April 2015 only.
  • Valid for all sessions on 20th April 2015 at GV Tampines.
  • Limited to 2 complimentary movie passes (For sessions Monday – Wednesday) & 1 tray of Nachos per person, per transaction for the first 190 patrons who each purchase 2 tickets at GV Tampines on 20th April 2015.
  • Availability is based on a first come, first served basis.
  • Complimentary movie pass is valid till 31 July 2015.
  • Terms and conditions for movie passes apply.
  • Not valid for group bookings.
  • Not valid with use of movie vouchers, complimentary tickets or VIP passes.
  • Not valid with kids watch for free movie deal, student offer, senior citizen discount, other promotions or credit cards offers.
  • GV reserves the right to alter the terms and conditions of this promotion without prior notice.

For more info, visit http://goo.gl/2J69uG

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