BreadTalk new store at Jewel Changi Airport will officially be opened tomorrow! To celebrate, here’s an exclusive offer for you, our fans!
Flash the post below to enjoy 1-FOR-1 selected buns* at Jewel from 17 April to 21 April 2019, from 10am daily.
*Limited to 500 free buns daily. Limited to 3 free buns per customer per transaction. Applicable to buns priced $2.10 and below, excluding all Flosss flavours. Item with the lower original price will be deemed the free item. While stocks last. Not valid with other promotions, discounts, vouchers, or privileges.
As flowers bloom in a humble garden, so does these homegrown brands. Five local brands refined its roots and flourished its branches all over the world. Their innovation and evolution should make you proud that they were from the little red dot!
TWG
Solidified in our history is Singapore’s rich background in tea trade. Its close proximity with tea-growing Asian countries led to the eventual boom of a local tea brand called TWG. The founders of TWG, Manoj Murjani and Taha Bouqdib, met by chance in Paris. They fused Murjani’s experience in high-end fashion and Bouqdib’s expertise in tea to create the luxury brand TWG Tea.
Tea enthusiasts and alike consider TWG as their go-to brand for quality tea. Not to mention, it is served in premier hotels and front cabins of Singapore Airlines. It quickly rose to prominence worldwide in 2009 when it sold 650 tons of tea. The brand expanded to the US markets with the help of Dean & Deluca and to the UK markets with the help of Harrods.
CHARLES AND KEITH
It all started when siblings Charles and Keith Wong helped out at their parents’ shoe shop in Ang Mo Kio. As business became slow, their mother closed up the store. A tenacious and hard working Charles Wong did not give up! He managed to turn things around in 1996 when he opened the first Charles and Keith store at Amara Shopping Centre.
To stay relevant, the brand offered other products such as bags and accessories. It later launched a footwear line exclusive for men – the Pedro. Moreover, it became the first to have an online shop in Singapore. Talk about being at the forefront!
TIGER BALM
Whenever I experience dizziness or muscle soreness, I usually turn to my go-to ointments such as Tiger Balm. Most of our grandparents are advocates of this balm to use for almost any ailments under the sun!
As years went by, they grew into a brand with a range of formulations. Tiger Balm offers back pain patches, medicated plasters, medicated sprays, mosquito repellents, and lavender-scented Tiger Balm Soft. This local brand knows that a way to a modern man’s heart is evolution!
BREADTALK
Most of us know that the international bakery with a distinctive orange logo was founded in Singapore. I cannot imagine living a life without BreadTalk’s Hokkaido Chocolate Dome! It is addictively sweet and filling. All these were possible due to brainchild George Quek.
George’s entrepreneurial journey began in Taiwan as he sold dragon beard candies. Years passed. He saw the potential of making bread a lifestyle concept in Singapore, where neighboring bakeries offer the same items. So, he founded a revenue-generating enterprise named BreadTalk Group in year 2000. BreadTalk bakeries presented a unique selection of breads in a sleek fashion. It revolutionized the local food and beverage industry.
Following BreadTalk’s success, George has continued to dish out new concepts such as Toast Box, Food Republic, and Din Tai Fung. The later was one of his biggest challenges as it took the company to an international level! What I like most about George is that he remains humble by saying they: “are learning every day to make the concepts of the BreadTalk Group a continued part of our consumers’ lives, by evolving our concepts and products to ensure they are always creative, engaging and relevant to the times.”
OSIM
When founder Ron Sim was asked about the origins of his brand, he said that “SIM” came from his surname and “O” came from the shape of the globe. He envisioned that Osim International will spread worldwide and it came true. It is a specialized retailer of home health care products spanning from one shop in 1986 to over a thousand shops in the present.
Image Credits: pixabay.com
What started out as a rebound from the 1985 recession, Osim International became a reputable wellness success. Ron attributes his brand’s expansion to having consolidated products manufactured by different companies under the Osim International brand. He even sells these products at retail-giant Amazon. Furthermore, Ron spares no expense to raising the brand’s profile by casting internationally known celebrities such as Chinese actress Gong Li and Hong Kong actor Andy Lau in their campaigns.
A popular travel destination for Singaporeans, Taiwan has plenty to offer including a street food culture featuring a melting pot of flavours and tastes. From bubble tea
to castella cake and shaved ice, the foodie wonderland has sparked food crazes that’s been taking the world by storm. To satisfy Singaporeans’ cravings at home, BreadTalk is bringing the Taste of Taiwan in a collection of breads, toasts and cakes, filled with its unique, trendy and favourite flavours – no boarding pass required!
Fresh out the oven – Hottest bubble trend from Taiwan now with a new twist!
A trip to Taiwan is incomplete without a bubble tea fix and the craze is getting a massive reboot with new flavours and exciting food variations. A spin on the trend, BreadTalk fans can now not only enjoy bubble tea in a cup, but in baked creations too! Featuring iconic bubble tea flavour combinations, delight in this collection of tea-riffic bun, toasts and rolls!
Celebrated in an unexpected form, the Earl Grey Bubble Tea Bun (伯爵珍奶) features an Earl Grey tea infused dough filled with Earl Grey tea infused cream and paired with the “QQ” goodness of pearls, making each bite an aromatic and chewy treat. Another take on the new bubble tea food trend, the Earl Grey Bubble Tea Toast (伯爵珍珠土司) features an Earl Grey tea infused cream filling with a bubble surprise in every bite. Can’t decide between a chocolate or bubble tea fix? Why not indulge in both with the locally-inspired Chocolate Malt Bubble Tea Toast (巧克力珍珠土司) for that delicious malty goodness. Last but not least is the Earl Grey Bubble Tea Roll (伯爵珍奶卷). An airy, light and fluffy Swiss roll wrapped around an Earl Grey Tea infused cream filling with chewy pearls, it is perfect for an afternoon snack or post dinner treat.
A new take on the crater cheese cake craze, the Sea Salt Crater Cheese Cake (海盐芝士火山峰) is a sweet and savoury flavour combination created by spreading a layer of specially concocted cream cheese sauce on a light honey sponge cake topped with sea salt sprinkles and toasted almond flakes. The universal debate of sweet versus savoury ends with a bite of the Sea Salt Crater Cheese Cake. Why pick one when you can indulge in both? The contrasting flavours complement one another beautifully, bringing out the best in all its cheesy, salty and sweet goodness.
BreadTalk reinvents the best of Taiwanese street food
Inspired by the delicious mash-up of street snacks and familiar local delicacies, BreadTalk has also created a range of baked treats that will take you on a journey through Taiwan food markets.
There’s nothing homier and more traditional than a Taiwanese braised meat dish. Inspired by the classic Hakka rendition of Braised Pork and Preserved Vegetable, BreadTalk has created the Braised Meat Bun (梅菜恋扣肉) featuring a soft French dough filled with a hearty and savoury mix of tender diced pork belly, Chinese preserved vegetables and black pepper. A little sweet, a little salty, the Braised Meat Bun is comfort food in a bun.
Also not to be missed is the Pepper Bun (胡椒饼), BreadTalk’s take on a Taiwanese street food staple. Imagine a baked-toperfection French dough pastry pocket filled with tastefully spiced minced pork and flavourful spring onion, seasoned with a good dose of white pepper and topped with white sesame. Crisp on the outside and juicy on the inside, it will bring back memories of your last Taiwanese food market experience with every bite.
For those craving a sweet treat, the Sweet Potato Red Bean (地 瓜恋红豆) is a delightful bun filled with red beans from Wandan (万丹) in Taiwan, known for its rich flavours, sweet potato, boluo crumble and sprinkled with Matcha Powder – a definite crowd-pleaser!
You can’t go wrong with this comfortingly delicious Milky Way (奶盖土司), a toast made with a quality dough mix of rich Taiwanese milk topped with custard powder. Soft, sweet and fluffy, it’s everything you want in a bun.
BreadTalk fans who were in love with our chilled yam cake will be delighted to know that the flavour is back by popular demand in the Taro-fic Yam Roll (香芋卷)! The soft and fluffy Swiss roll is rolled with luscious yam cream, made with yam taro imported from Dajia (大甲) in Taiwan, known for its richness and fragrance.
The homegrown bakery wants to say a big thank you to the millions of customers who have been a part of BreadTalk’s journey, inspiring its continuous pursuit to introduce innovative flavours and new creations. Mark your calendars for the series of special treatsincluding a feast of new and well-loved BreadTalk locally inspired delights and the highly anticipated $1 bun promotion.
From 9 – 16 July 2018, enjoy 18 selected buns for just $1 each from 12 pm onwards.
From 12pm onwards at all BreadTalk outlets (except CityLink Mall, ION Orchard Link, Raffles City, Resorts World Sentosa, Singapore Cruise Centre and VivoCity), while stocks last.
*Valid from 7 May 2018, while stock lasts (limited redemptions available). Limited to 1 redemption per transaction. Valid only at the following 10 outlets: Ang Mo Kio Hub, Compass One, BreadTalk IHQ, Marina Bay Link Mall, Novena Square, Paragon, nex, Tampines Mall, Tiong Bahru Plaza and Westgate. This promotion is not applicable for BreadTalk Rewards Stored Value Top-up and/or purchase of e-voucher packages. This promotion is not valid with other GrabPay promotions.
