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Casio Computer Co., Ltd. announced today the release of the latest addition to the BABY-G line of women’s shock-resistant watches, based on the concept of “Tough and Cool.” The BGA-190KT is a collaboration model inspired by a globe-trotting Hello Kitty and will be available in two models.
The base model for the collaboration model is the BGA-190, which is popular among avid travelers for Dual Dial World Time that simultaneously shows the time in two cities. Inspired by a globe-trotting Hello Kitty, the watch is designed to appeal to women who enjoy traveling.
The minute hand is decorated with Hello Kitty’s trademark red ribbon, and the watch band is covered with Hello Kitty-style illustrations arranged like random passport stamps, to set the mood for travel. The back plate and special packaging feature an originally-designed pilot Hello Kitty to commemorate the collaboration. The BGA-190KT is designed to inspire travel, extending to the special packaging that includes a box styled like a suitcase that is essential for every trip.
The watch is available in two colours: black or white and fans can purchase them at G-Factory boutiques in ION Orchard and Marina Bay Sands for S$249.
For more information of the watch and its specifications, click here.
CASIO announces the latest addition to its BABY-G line of shock-resistant watches for ladies, in line with the brand’s new direction of Tough and Cool.
Featuring Hello Kitty, the iconic character with a worldwide following, the limited edition timepiece plays up the cool street culture image.
The BABY-G X Hello Kitty collaboration timepiece retails at SGD249 and will be available at the G-Factory VivoCity and Bugis pop-up store from 10 December 2016 onwards.
The Bugis pop-up store will be located along the Bugis Junction Malay Street, opposite the InterContinental Hotel.
Customers can also make a reservation to purchase the the limited edition timepiece via the G-Factory mobile app. Reservation for the BABY-G X Hello Kitty collaboration timepiece on the G-Factory mobile app will start on 7 December 2016 (Wednesday), 10am onwards, while stocks last. Limited to 1 reservation per G-Factory Mobile App member.
The watch up close:
Back engraved: Reverse side engraves with an original BABY-G HELLO KITTY in a watch motif.
