Image Credits: The Straits Times
As we all are well aware how social media marketing can be a game-changer for an influencer or a brand whether it’s in terms of getting more leads or getting more engagement. And since you are here reading this article, I’m sure you must be aware of it too. It’s true that today almost every brand is on social media platforms in order to boost their sales and gain popularity for their brand, but only a few are successful in doing so. Hence when you are competing with those bigwigs, we suggest you go prepared and learn how you can make your social media marketing strategy</a successful.
Hence here we have listed 5 common ways that will help you boost your sales, so we insist you read till the end and make sure you include them in your social media marketing strategy.
Be where your potential audience is
Let’s start with the most obvious and the most important step that will help you boost sales, and that is of course by understanding on which platform your audience is. By being aware of where your targeted audience is spending most of their time, will help you save your resources, as of course, you can have your account on different social media platforms but that will take your time plus money. One should have their profile on different social media platforms but should focus only on those platforms which have the majority of their potential customers.
Whoever you are targeting, whether it’s an individual, business, or a company, and age group of your audience will help you decide accordingly. You can also dig into your existing customers’ data and find common characteristics, or just simply ask them which platform they use the most through a poll or a normal post. Other than that one can also spy on their competitors, there are many tools in the market that show how many hashtags used on different social media. You can use their hashtags to know on which platform it is being used the most.
Collaborate with social media influencers
Today where everyone is using social media platforms to gain wider reach, and every brand is competing to increase engagement on social media, it gets hard for new players to stand out. Hence collaborating with social media influencers can be a great way to boost your sales. Contact social media influencers with 10k – 15k followers, and ask if they are willing to post about your brand on their page and stories in exchange for a free product. As most of the customers get influenced by the recommendations made by influencers.
You can also find niche groups, they charge according to the quality of their followers. But make sure before buying services from any niche group or influencer, see how they interact with their audience, do they have a positive relationship with them or not. As this step will definitely help you gain wider reach and hence will boost sales.
Create a community and engage with them
If you want to increase engagement on social media platforms and generate leads then you’ll have to build a relationship with your audience. You’ll have to interact with your audience, so instead of just posting about your products or services, have a conversation with your audience. In order to gain the trust of your fans, you’ll have to show them that you care.
To do that make sure you make your audience a part of your brand, share behind the scenes, show how they can relate with you, show the humorous side of yours and share something that is valuable to your fans. On social media, like Facebook and LinkedIn you can even form a group, which will help you engage with your targeted audience even better.
Boost sales through giveaways and contests
Giveaways and contests are a great way to gain wider reach, as everyone loves free stuff. The engagement that you’ll receive from it will help you rank up, and your brand will be able to gain wider reach. But make sure you understand your audience before hosting any giveaway or contest, as the prize should excite your audience. Ah! And make steps simple, the more simple it is the more engagement you’ll get. Almost every social media platform for contests and giveaways has a set of rules and regulations that needs to be followed, hence don’t forget to read them.
There are plenty of advantages of hosting contests and giveaways as it’s a great way to grow your brand fast, increase engagement and gather new leads. It will help you stand above that noise and show your audience why you are worth following, this way people who are interested in your product or are curious about your brand are more likely to turn into loyal customers.
Use social media Advertisement
Investing in social media advertising is the most preferred way for brands to make their brand familiar to their audience as it’s quick and the most effective way to boost sales. And every social media platform has an option to promote its brand or create ads through its advertisement feature. This will help you create visibility for your brand among your targeted audience and it will help you reach the right customer.
The best thing about social media advertisements is that they let you target your exact audience, you can target your audience on the basis of demographics, location, interest and so much more. And if you are wondering that it will make a hole in your wallet, it won’t as every social media offers a wide variety of options even for brands who have a low budget.
You can customize your campaign according to your needs or goals. Plus, social media advertisements show ads to those who are most likely to search for your product or are looking for similar products, hence it will definitely boost your sales.
Conclusion
And so we’ve reached the end. There are many other ways through which you can boost your sales, that I’d love to add but for now being aware and implementing these major 5 steps will be more than enough.
If you have any suggestions or questions, feel free to leave us a comment. Till then see ya.
