To be a smart consumer, you must spend within your needs and not over your means. Marketing or Sales Agents like any other businesses are using the power of persuasion to gain profit. I’m not saying it is a bad thing (personally I think it is a talent), but it may influence the consumers to buy something that is rather unnecessary.
Image Credits: Andrew Stawarz via Flickr
On that note, here are 4 Marketing Tricks you shall learn to avoid…
1. Foot-in-the-Door
It is a technique that starts with small requests in order to gain a “YES” with bigger requests. This works because of our desire to be consistent in our commitments.
For example, Fitness Studios will make you test their services first by giving a 1-week free pass before offering you their packages. Do you really need a $1,800 worth of Gym Membership when you rarely have the time to go?
2. Door-in-the-Face
In contrast, this trick starts with a huge and unreasonable request in order for you to settle with a smaller request.
For example, your friend asks you to donate $100 to a charity institution and you declined. Your friend will then say: “can you at least donate $10”. And, you will agree and comply. The truth is, your friend only intends for you to donate $10.
3. Low-Balling
Technique to purposely offer a product at a lower price than one intends to charge. This tactic will make you buy something at an affordable price before revealing the hidden costs (i.e., insurance, the phone casing, or batteries).
Image Credits: JOHN LLOYD via Flickr
For example, a Car Salesman offers you an initial attractive offer that you can’t resist but then later increases the price because of a “mistake in labeling”. Once again, Psychology dictates that it works because of our need to be consistent in our choices.
4. Brainwashed by Advertising
There you have it! As Warren Buffett once said: “Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1”. I hope that by knowing these, you will be able to make smarter consumer choices in the future.
The black gold is without question, still one of the most valuable goods in the trading market. Many countries are dependent on the consumption of it, while other economies are entirely based on the selling of oil. When the oil price suddenly falls heavily, some people are getting extremely worried and others buy frenetically. In the last weeks and months, the oil price has been experiencing the biggest plunge since the mid-year drop in 2008. The price has currently reached almost half of what it still was June 2014.
Traders and consumers are not only buying, but also asking themselves how this drop came about and how it might affect the economy. Oil was already to run out in the 1970s and only expected to excel in price, if anything at all. The sudden fall of the oil price is not only unexpected, but also creates a certain anxiety – is it the first sign of a collapsing economy? Looking more closely at the events, one can learn a few things.
Falling demand
Firstly, the world is less dependent on American and Middle-Eastern oil than one might have thought. In September the U.S. Energy Information Administration has reported the highest monthly production rate in 28 years. On the other hand, Europe and China are buying less oil, as the demands shifts to gas and renewable resources. The supply has increased and the demand decreased, hence the price fell.
When the price for oil was high, economists blamed the American government for slowing down the economy as subsequent high gasoline prices damaged shipping, trade and travel. Now that the price is low, the same voices expressed accusations towards the same government for bringing a decline to the oil industry. Areas in Texas and North Dakota, in which the oil industry is a heavyweight, fear job cuts, as the production of oil might need to be reduced to stabilise the oil price.
If both high and low oil prices are bad for the economy, then when is it good for the economy? The truth is that the oil price alone is not responsible neither for a flourishing nor for a stagnating American or international economy. Neither is the president nor the government directly responsible for the fluctuation of the oil price. Morgan Stanley predicts that the price can even further drop in the beginning of the New Year. Fact is though, no matter whether high or low oil price, there will be benefiters either way. The world economy surely is related to the oil price. However, some critics wrongly believe that the falling and rising of the oil price regulates the international economy – it is the other way around.
Government regulation
Related to the problem of the falling and rising of the oil price is the issue of government regulations. The question is whether it is necessary and beneficial to regulate the drilling for oil and the oil market itself. Once again, there are critics arguing both ways. Furthermore, there have been regulations in place both when the oil price was rising and falling as it is now. Every time again the market has regulated itself. ‘How come?’, one might ask. It is due to one of the oldest economic principles – demand and supply.
Oil is a good that can be traded. However, it is often treated just like a currency, which it obviously isn’t. Regulations surely can have an effect on a good being traded, but in the case of oil, the market will regulate itself. The current decrease of the oil price is such a self-regulation. Softer or stronger restrictions on oil drillings would have had only a small impact – considering the entirety of the world market and trade movements. If the government hadn’t restricted drillings, the price would have dropped perhaps faster, but it couldn’t have been prevented.
The black gold isn’t any weapon or tool that can be used to stir the economy into a particular direction. Oil, no matter whether coming from the US or the Middle East, is subject to the market. If the supply is surpassing the demand, the price will simply go down – period. The only question remaining is, whether critics in awe of economic regulations will understand it.
The oil price will mainly remain a victim to demand and supply. However, there is another lesson to be learned. If China and Europe keep cutting down on their need for oil, the self-regulation of the oil market might result in a downward spiral in the long run. If the demand for oil will continuously decrease, the production and drilling will eventually do the same. The industry tends not to react to short-term movements, such as the current one. However, there is a good chance that the demand will not pick up, which will result in cutbacks.
Reduction in oil drilling
What does that does? The American economy is not entirely based on the production of oil. However, it is one of the biggest industries in the country. Although the U.S. consumes plenty of oil by themselves, the cutback in international demand can have a significant effect on the industry. Therefore, it is relatively safe to consider a reduction in oil drilling in the long run. This is not only due to a lack of demand, but also because the benefit margin in the oil industry will become increasingly thinner than it already is, due to high and continuously increasing production cost. Not only are subsidies being given to renewable energies, but also the infrastructure of the oil industry will not survive another renewal.
There is, however, one counterexample, which is the arms industry in the United States. The oil industry in the U.S can be compared to the arms industry. The latter is a major player in the American economy, but for a substantial part kept alive due to the government’s own spending in arms. Therefore, plenty of jobs are being maintained because the United States is at war. Only if a similar scenario will occur within the oil industry, there will be a chance for the long-term security for the industry.
It is no secret that buying organic and healthy foods is more costly than buying junk. But, if you are willing to shop smartly, then you can enjoy the goodness and freshness of organic foods without breaking your food budget. Here are 5 Ways to Shop for Healthy Foods Without Spending Too Much…
1. Purchase Within Your Family’s Needs
Buy stocks of food to fit your whole family. Usually, to save more money, you will want to buy in bulk, but, not if you are a family of three or two. Rethink your family’s needs and list it down.
2. Shop Around
In order for you to find the best price in town, you must shop around different stores. Besides supermarkets, you can search for healthy foods in specialty stores, Gourmet Delis, Wet and Dry Markets, and even Online. For instance, you may go to two different stores to save money and buy the best product: one for the vegetables and one for the sea foods.
Image Credits: epSos .de via Flickr
3. Shop in Season
You will definitely save more money if you purchase the organic produce that is in season. Price always lowers when there is greater supply. Summer and fall are usually the best times to go creative with your food choices.
4. Grow Your Own Food
Growing your own food is organic at its finest. If you do not have a backyard or an apartment balcony there are community gardens for you to plant your own seed. Aside from being domestic, you can also save more money if you buy produce of the local supermarket’s brand (e.g. Mixed Vegetables by FairPrice).
5. Go Gaga over Greens
Kale, arugula, and spinach are some of the most nutritious and affordable foods you will find in a grocery store. As the color of the vegetable gets darker, the more nutritious it is because of its antioxidants and beta-carotene. If possible, buy the leafy greens that are not pre-packed because they are cheaper.
Image Credits: Amazing Almonds via Flickr
BONUS TIP! Stay on the outside aisles of the grocery store because the further you go inside, the less healthy it becomes. That is all for now. Have fun shopping!
“Do you want travel insurance?”, a sentence has become so common that it is now included in the menu of tour packages and online travel booking. While some of us may be guilty of travelling without getting covered, travel insurance has now evolved into a need rather than a want.
Ask yourself these questions:
Who will evacuate you when you are injured on top of Mount Fuji?
Who will bear the cost of cancelled air tickets or tour package during the protests in Hong Kong? A flood in Australia? Or if you and your travel companion is hospitalized days before your travel?
Who will be the one you call when you are terribly ill in Europe? Or when your rented car has crashed into a monumental sculpture?
Who will cover the cost of your essentials when you lost your baggage or your travel documents?
The list can go on but instead of trying to spoil your holiday planning, we have come up with a guide for you to compare travel insurance plans in Singapore.
We had compiled the data across different insurance companies so that you can have an idea of which offer the best cover for each risks you identified as well as getting the cheapest travel insurance in Singapore.
Let us first examine a few common benefits that you should be looking at when purchasing a travel insurance.
Medical treatment and emergency evacuation
(Image credit: Phalinn Ooi, via Flickr)
Sure, you can be as healthy as a horse but you can’t avoid getting hit by someone skiing down the mountain or prevent a dengue mosquito that wants to sting you. Shit happens, and that could cost you ten or thousands of dollars when you are overseas. It is not too bad if there is a hospital nearby but what if you are trekking on the remotest part of the island? Emergency medical evacuation could easily set you back between $75,000 – $300,000.
You don’t want me to add the medical expenses, do you?
From our list, Singapore Airline Travel Guard offers the best cover for medical and accidental dental expenses when you are overseas. You can claim unlimited benefits from their International plan underwritten by AIG. For emergency evacuation and repatriation, there are many companies that offer unlimited cover, including AIG’s own flagship Travel Guard plans. The word ‘unlimited’ is equivalent to a peace of mind that is important to all travelers, including myself.
Accidental death and permanent disability
(Image credit: Dominik Golenia, via Flickr)
Should the most unfortunate event that results in death and permanent disability, there is an additional payout to you and your family members. Aviva offers the highest coverage of up to $2million to protect you and you family from the liability of you suffering from permanently incapacitatation or premature death.
Hospital income
(Image credit: aenri05, via Flickr)
Whether you are hospitalized overseas or in Singapore, it may take weeks or months for you to recuperate. If you are still employed, you may end up having to take no-pay leaves and this could come in handy when you receive a daily income for your stay in hospital. It makes sense when you still have you bills and mortgage to pay and a parents to support. DBS TravellerShield and Allianz Gold plan has the best overseas hospital income benefits with the highest limit of $50,000, with the latter paying you $250 a day. (vs $200 a day from DBS)
However, if you are hospitalized in Singapore, a plan from UOB, Maybank’s TravelCare (Suite) and Etiqa’s Vacation Shield Plus (Suite) make more sense as they have the highest limit of $10,000.
So which should you choose?
Besides comparing the premium amounts, take the destination you will be travelling to into consideration and if it is located far away from Singapore. That is to say if you are travelling to Europe or the US where it may be difficult to transport you back to Singapore for local treatment, then overseas hospital income should be your priority. Whereas if you are travelling to a country in South East Asia, you should be looking at a higher hospital income limit in Singapore.
Travel cancellation, curtailment and disruption
(Image credit: Ross G. Strachan, via Flickr)
When you have spend thousands of dollars booking your tour package or air tickets months in advance, you may well want to get this covered. Some airlines offer a non-refundable air tickets and should you have a last minute cancellation due to serious illness, riots or flash flood, your month-worth of paycheck would be down in the drain.
Allianz Gold plan beat all other plans hands down as it tops the list of benefits with a $25,000 limit for travel cancellation, postponement, curtailment and interruption.
Delay or loss of personal baggage
(Image credit: donuzz, via Flickr)
Most people buy travel insurance to protect their baggage and belongings as it seems to be the most common mishap that could happen on a trip. Again, Allianz has outshone the rest with a $15,000 cover on personal baggage and a $10,000 cover on travel documents. However for baggage and travel delays, Etiqa Vacation Shield Plus Suite is a better option with a $5,000 limit.
Other benefits such as golf benefits, home cover, car rental excess and more
If you are planning to go on a green trip, golf benefits may be more attractive as you are covered from things such as loss or damage to your golf equipment to getting an incentive for getting a hole-in-one. With up to $3,000 cover limit for your golf equipments, golf junkies look no further to HSBC Comprehensive and AXA SmartTraveller plans. If you on your way to become Tiger Woods, Ace Ultimate plan will offer the highest bounty for a hole-in-one, currently at $750.
Insurance companies has gotten more creative over the years. From offering you cash incentive such as a hole-in-one, you can get covered at almost anything you can think of such as reimbursement for pet medical care to protecting your home from any damages. Besides taking into account of the benefits offered by insurers, you should also compare the premiums to make sure you get the most value for the cover.
Read the fine prints of the policy as some insurers define each benefits differently. For example, some insurer requires you to seek medical advice or treatment when you are overseas to be eligible to claim for your medical expenses incurred in Singapore, while some allow you to claim if you seek medical advice within 48 hours of returning to Singapore.
In short, some of the most common benefits are highlighted below:
Benefits
Recommended plans
Overseas Medical Expenses
Singapore Airline Travel Guard (International)
Medical Expenses in Singapore
SCB Enhanced Travel Protector Platinum
Overseas Hospital Income
Allianz Single Trip Gold, DBS Platinum Plan
Hospital Income in Singapore
UOB Individual, Maybank TravelCare Plus (Suite), Etiqa Vacation Shield Plus Suite
Emergency Medical Evacuation/Repatriation
AIG Travel Guard Superior/Premier, Ace Essential/Supreme/Ultimate, HSBC Essential/Comprehensive, Allianz Single Trip Silver/Gold, Tenet Sompo Travel Joy Deluxe, AXA SmartTraveller Essential/Comprehensive
Pre-existing medical conditions
NTUC Enhanced PreX
Child education grant, family assistance
MSIG Premier
Accidental Death & Permanent Disability
Aviva Travel Plus
Travel cancellation, postponement, etc
Allianz Single Trip Gold
Travel baggage delay, overbooking and misconnection
Etiqa Vacation Shield Plus Suite
Golf benefits
HSBC Comprehensive, AXA SmartTraveller Comprehensive
Visit our Travel Insurance Guide for a full list of benefits and the respective premiums of each insurers.
Living on an airport like Tom Hanks in the movie “Terminal” may sound impossible. You would need to be looking for places to eat, places to enjoy, and to rest.
In real life, being stuck in a transit really sucks especially if you checked-in early or the flight is delayed.
BUT…not if you find yourself stranded at the Singapore Changi Airport! This exquisitely designed airport has a few perks up its sleeves. I give you the 5 Free Things You Can Enjoy before boarding at the Singapore Changi Airport.
1. FREE WIFI
There are free WIFI services in all the three terminals of the airport. Just head to the Information Counter and present your passport, in return they will give you a WiFi username and password. Also, there are free candies in the counter while you wait.
Alternatively, you may enjoy the abundant and free Internet Kiosks located beside the TV Lounges and scattered through the three terminals (T). There are actually over 500 computers that you will never have to wait in line to use one!
2. VISIT THE FIVE GARDENS
If you have more than 3 hours to spare, take a stroll to the five indoor gardens. These are namely: Cactus Garden (Terminal 1), Orchid Garden (T2), Fern Garden (T2), Sunflower Garden (T2), and the Butterfly Gardens (T3).
Image Credits: Swaminathan via Flickr
While you are in there, enjoy the breath of fresh air, may your kids count the species of succulents and take colorful selfies that you can upload right away because of the Free WiFi!
3. FREE TOUR OF SINGAPORE
If you are a tourist with more than 5 hours to spare, then grab this awesome opportunity. To register for any of the tours, just approach the staff with your passport and boarding pass at the Free Singapore Tours Registration Booth located in T2 and T3.
Being in the transit for six hours will give you enough time to catch 2-3 movies for free! The airport boasts their 24-hour cinemas that screen the Fox Movies Premium Channel at T2 and the latest movies of various genres at T3.
5. PLAY XBOX 360 AND PLAYSTATION 3
Entertainment Deck in T2 is the place where the children and child at heart can go wild! Get caught in an action game while playing with the XBOX 360, Playstation 3 consoles or LAN gaming. All this for free! Parents, you can chill in the Cafeteria located in the middle of the Entertainment Deck as your kids play.
