How to match your brand with the right influencer

social media influencer

So you’ve decided to explore the world of influencer marketing? Splendid decision! But with so many influencers out there, how do you know which one is right for your brand?

There’s no one-size-fits-all answer to this question, but here is some advice to help you get started. First, think about what you want your influencer to do for you. Do you need them to create content? Or are you looking for someone to promote your product or service?

Once you know what you want, start by targeting the right type of influencer. Not all influencers are created equal, and not every brand will be a good fit for every influencer. So take the time to find ones who are a good match for your brand and your goals.

In this article, we will give you a few more tips on how to choose the right influencer for your brand.

Why use influencers?

Simply put, an influencer is someone with a substantial social media following who can promote your product or service to their fans. They’re someone with authority in their field, and people trust their opinion.

So why use influencers? There are a few reasons. First, they’re a great way to reach new audiences that you wouldn’t normally have access to. Second, they’re credible, which means people are more likely to believe what they have to say. And third, some can be affordable.

So if you’re thinking about using influencers for your next marketing campaign, read on for suggestions on how to choose the right one for your brand.

What is your brand’s voice?

Before you start reaching out to potential influencers, it’s vital to take a step back and figure out what your brand’s voice is. What do you want your brand to stand for? What are its core values? What’s your messaging?

Once you have a good sense of that, you can start thinking about who would be the best fit as an influencer. Keep in mind that not every influencer is suitable for every brand. You want to make sure that their tone and messaging are aligned with the voice of your brand. If they’re not, it could end up confusing your customers and doing more harm than good.

Define your target audience
audience listening to a speaker

Image Credits: unsplash.com

Who are you trying to reach? Figure that out and then start your search. You need to find someone who will resonate with your target audience and can help you reach your goals.

It’s also necessary to consider the type of influencer you’re looking for. Do you want someone who’s lifestyle-based or more industry-focused? Or maybe you’re after a micro-influencer who has a smaller but more engaged following.

Think about what you want your campaign to achieve and who can help you get there. Then start narrowing down your list of candidates.

What type of content does the influencer produce?

Do they focus on video? Or are they more of a writer? Maybe they’re great at creating graphics or taking beautiful photos.

It’s crucial to find someone who specializes in the type of content you want to create. If you’re not sure what that is, think about the themes and topics you want to cover. Do you want to promote a new product, talk about your company culture, or share tips for running a successful home-based business?

Once you know what you want to talk about, you will be able to better match your brand with the right influencer.

So you’ve just started exploring the idea of influencer marketing for your brand? Maybe you’ve even identified some potential candidates for partnerships. So, how do you know which influencer is an ideal match for your brand? As mentioned earlier, there are a few key factors to keep in mind when pairing your brand with an influencer. Consider the above points and have a meeting with your marketing team before you take your next steps. Good luck!

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How to prepare your team for restructuring

team meeting

Have the idea of restructuring your team been on your mind for a while?

This can be an overwhelming but ultimately rewarding task if done correctly. But where do you start? Restructuring your team is not a decision to be taken lightly. It’s crucial to take the time to plan and prepare accordingly.

In this article, we will walk you through the steps necessary to successfully restructure your team.

Define your team’s goals

When you’re restructuring your team, it’s essential to take the time to define everyone’s goals. This means sitting down with each employee and getting to know them better. What are their strengths? What are they passionate about?

Once you have a good understanding of each team member’s strengths, you can begin to figure out how they can best contribute to the team’s goals. This might mean shifting people around to different positions, or it might mean letting some people go.

Assess your team’s strengths and weaknesses

The first step in preparing your team for restructuring is to assess their strengths and weaknesses. Take a look at the work they’re currently doing and see where there might be room for improvement.

It’s also necessary to identify any potential conflicts that might arise from the restructuring. For instance, if you’re moving someone from sales to marketing, they may not be happy with the change. You need to be prepared and have a plan in place on how to deal with such scenarios.

Don’t forget to take into account the individual personalities as well. You don’t want to put someone in a position they’re not going to excel in or put two people together who are going to butt heads all the time.

Communicate the necessary changes to your team
a lady explaining to her team

Image Credits: unsplash.com

Your team is about to go through a big change. You’re restructuring, and that means some people are going to be moving on while others will be staying. You need to make sure that everyone is on the same page, and that means communicating the changes to your team.

It’s necessary to be upfront and honest with your employees. Let them know what’s happening, and explain why the changes are being made. Be clear about what’s expected of them during this time of transition, and set realistic deadlines for all of the upcoming tasks.

Remember, your team is going to be feeling a lot of emotions right now. They might be fearful, confused, or even furious at the outcome. But it’s important to stay upbeat and focused on the future. With proper communication and cooperation, your team will make the transition smoothly and successfully.

Be open to additional input during the restructuring process

You’re going to need to be open to input from your team during the restructuring process. This is something that’s going to affect them directly, so they need to feel like they’re a part of the decision-making process.

Ideally, you want to sit down with them and have a conversation about what’s happening. Let them know that you’re open to their suggestions and that you want their feedback. This will help them feel like they’re valued members of the team, and it will also show that you’re serious about the restructuring process.

If you’re not open to input from your team, then you must expect some backlash. Employees will feel like they’re being treated unfairly and they will start to question your decisions. So be open, be communicative, and let your team know that you respect their opinions.

Preparing your team for restructuring can seem like a daunting task, but it’s noteworthy to remember that with the right planning and communication, everyone can come through the transition smoothly. Just remember to stick to the timeline for transition and keep everyone involved in the loop.

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Advantages of streamlining your company’s hiring process

shaking hands before an interview

You’re probably familiar with the phrase “work smarter, not harder.” The same principle applies to your company’s hiring process.

Streamlining your hiring process can help you save time and money while still finding the best candidates for the job. Here are some of the benefits of streamlining your process.

A more efficient process

Well, by streamlining the process, you’re cutting out the unnecessary steps. You’re making it easier for applicants to submit their resumes, and you’re making it more manageable for hiring managers to review them. When the process is more streamlined, everyone is on the same page, and that means better efficiency.

More candidates to choose from

Secondly, when you streamline your company’s hiring process, you allow yourself to review more candidates. And that’s a good thing, because the more candidates you have to choose from, the better your chances of finding the perfect fit for your team.

Plus, streamlining your process makes it easier for candidates to apply. They know what they need to do to be considered for the role, and they don’t have to waste their time going through rounds of interviews to get selected. So if you’re thinking about streamlining your hiring process, go for it. The benefits are clear and it will make life a lot easier for everyone involved.

Streamlining your hiring process
an interview session

Image Credits: resumewriter.sg

Imagine this: you’re the boss of a company, and you need to hire a new employee. You post the job ad, and you start to receive resumes. You go through them all, and you finally think you found the perfect candidate.

But then you realize that the process of bringing this person on board is going to be a lot more complicated than you thought. You have to interview them, check their references, and then wait for them to clear HR. By the time they’re hired, you have already wasted lots of precious time.

Streamlining your company’s hiring process can help avoid all of that. By having a simple, standardized process in place, you can make it easier for candidates to apply, and you can move more quickly through the hiring process. This means that you will be able to make a decision faster, and you will be less likely to lose out on the best candidates.

A better candidate experience and fewer bad hires

When you streamline your company’s hiring process, you’re not just making things easier for yourself—you’re also making things okay for the candidates.

Think about it: by creating a streamlined process, you’re indicating that you’re serious about hiring and that you want to get things done quickly. This sends a positive message to the candidates and it makes them more likely to want to work with you.

At the same time, streamlining your process helps you avoid making bad hires. When everything is more organized and structured, it’s easier to spot red flags and weed out the candidates who are not a good fit for your company.

Hiring new employees can be a daunting task for any company, but it’s crucial to make sure the process is as streamlined as possible to reduce stress and ensure the most promising candidates are chosen. Additionally, because the recruiting process is the initial chance for applicants to connect with your firm, they frequently take advantage of this opportunity to gain knowledge about the company’s culture and decide whether or not they would like to work there. For this reason, recruiters should all the more provide potential prospects with a favorable interviewing experience.

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Benefits of Being Your Own Boss

Hearing complaints of having to be someone else’s servant or helping someone else become richer are just some of the common laments of Singaporean employees.

Many have aspired to transition from an employee to an employer. In a 2016 report, 3 in 4 Singaporean millennials wanted to become their own boss. Becoming your own boss comes with risks and hard work, but the potential for rewards is huge.

Running your own business offers many benefits such as these:

#1: YOU GAIN ABILITY TO FOLLOW YOUR PASSIONS

Following their passions acts as a catalyst for many budding entrepreneurs. For example, my friend left his advertising job to pursue his love for serving gourmet burgers.

Reaching for your dreams may fulfil you in a manner that working for someone else may not. As an entrepreneur, you oversee creating the business from scratch. Furthermore, this business can be passed down to your children.

#2: YOU CONTROL YOUR OWN SCHEDULE

Across the globe, employees have spent the last few years in isolation. Employees and employers observed the advantages and disadvantages of working from home. It is an eye-opening experience to feel how flexible working from home can be.

As an entrepreneur, you schedule your own hours. Your schedule is not dictated by your supervisor or other people. You still must get work done, but nobody is looking over your shoulder to ensure that you complete the daily tasks.

#3: YOU GET FREEDOM TO START FROM SCRATCH

This is your own business, and you make the rules. Use your creative juices to set the standards and procedures for your organization. Perhaps, you want to offer a product or a service that fits your vision.

Whether you want to leverage modern technology or provide your employees with wellness breaks, you have the freedom to decide.

#4: YOU WILL BECOME AN EXPERT IN DIFFERENT THINGS

Entrepreneurs often wear different hats. At first, you will need to pick up a lot of new skills such as human resource management and social media marketing. Soon, you will become an expert in your own field.

Image Credits: pixabay.com

As your business grows, you will continue to learn new knowledge and skills. Who knows? You may even start another business!

Sources: 1 & 2

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Bridge loans: Everything you need to know

In case you are moving to a new home in the near future and need some extra cash on hand to help you out in transition, Bride Loans can help you out. Bridge Loans, as the name suggests, are there to ‘bridge’ the short-term financing needs of the individual between buying and selling their home at the same time.

The mechanism behind a Bridge Loan

There are two different ways a Bridge Loan is packaged. So, before you take advantage of the bridging loan calculator here, first, you need to understand these two types of packages.

  • Holding two loans: This package is relatively straightforward. The lender would allow you to loan the balance between the current loan balance and 80 percent of the new home’s value. This is a second mortgage you take on your house, where these funds are applied as the down payment of your new home. The first mortgage is naturally kept intact until the deal for the sale of your home is complete. Simply put, you are holding two loans at the same time.
  • Combining both mortgages into one: Another way that lenders package this deal is by simply combing both of your mortgages into one. In this scheme, you would be allowed to take out a loan (up to 80 percent of your current home’s existing value), pay off the first mortgage, and then use the second toward the down payment for the new home.

As one can quickly gather from both of these packages is that Bridge Loan is simply there for one to purchase a new home while they are in the process of selling their existing home. For folks entertaining more than one offer for their current home, this loan can be exceptionally beneficial as they can take their time and get the best deal for them.

How can one get a Bridge Loan to buy a new house?

That is the point of getting a Bridge Loan, isn’t it? To be able to close the deal on your new property while you are still in the process of selling your existing one. Getting a Bridge Loan is quite easy. Often the lender would look at your existing property value, Debt-to-income ratio, credit score, household incomes, and other standards metrics to help determine whether you are a default risk or not. In case you have been good with the mortgage with your current home, your application would be fast-tracked for speedy approval. It is as simple as that.

How much can one borrow as a Bridge Loan?

The amount one can borrow as a bridge depends on the lender in question. Different lenders use different metrics for calculating and determining the upper ceiling for one when it comes to borrowing under Bridge Loan. But typically, the upper ceiling is set at the 80 percent value. Yes, there are lenders that might go up to 85 percent, but in rare cases. You would find 80 percent to be the standard benchmark on the market.

Pros and Cons of Bridge Loan

Pros

  • A hugely beneficial loan for folks that do not want to lose a deal just because the sale of their current house has not yet been finalized
  • Beneficial in the seller market as it takes away any kind of final contingencies from the offer. It naturally is desirable to the seller as they can be sure of the clearance of the deal without any hiccups.
  • One can avoid any kind of private mortgage insurance by using the Bridge Loan amount as the down payment.
  • Fast approval for this type of loan

Cons

  • A higher rate of interest than the other loans on the market
  • A short loan period: most Bridge Loans are offered from 6 months to 1 year, resulting in higher monthly payments
  • The borrower has to pay two mortgage fees
  • While Bridge Loans are quite easy to get, one might face some challenges if they do not have healthy financials to back them up.
  • In the end, the borrower is paying more out of pocket due to the added interests and other charges.

So, yes, while Bridge Loans can be hugely beneficial, there are some cons that one needs to be aware of as well.

 

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