Popular Bubble Tea chain Gong Cha is set to unveil its first-ever collaboration with internationally recognised lifestyle brand, tokidoki, at the upcoming Shilin Night Market Singapore starting on April 19. The collaboration also marks the beginning of Gong Cha’s initiative, aimed at leading the celebration of bubble tea as the iconic lifestyle drink of choice in Singapore and reaching new audiences through exclusive co-branded drinks and merchandise.
Three brand new innovative flavours and exclusive tokidoki merchandise
As the anchor bubble tea partner of the first-ever Shilin Night Market in Singapore, Gong Cha will also be launching three brand new flavours, featuring an innovative mix of ingredients beautifully incorporated using the art of ‘茶墨’ (Chá mò), also known as Tea Ink. Made popular in Taiwan, ‘茶墨’ refers to the technique of creating a splashed look across the bubble tea cup using strokes of contrasting colours. These latest concoctions will also be dressed in tokidoki co-branded packaging, in line with the theme of the tokidoki x Gong Cha Bubble Tea Funhouse.
Limited pieces of tokidoki merchandise featuring larger-than-life-characters, Boba Bob and Boba Betty, such as tumblers and reusable cup sleeves, will also be made available exclusively at the 512 sq-metre Funhouse. All merchandise will have to be purchased with a tokidoki x Gong Cha Bubble Tea.
In addition, bubble tea enthusiasts can treat themselves to personalised brews at the DIY stations within the Funhouse’s experiential zones, and chill out at immersive installations like the boba ball pit.
Skip the queue with the Gong Cha Fast Pass
From 8-18 April, Gong Cha will be giving away a limited 1,500 pairs of fast passes for every $10 spent in a single receipt with any purchases at any of the 16 outlets islandwide. Pass holders will be entitled to a one-time express entry into Shilin Night Market on any of the six days.
The Shilin Night Market will be held at The Grounds @ Kranji, Carpark B at Singapore Turf Club, 1 Turf Club Ave from Apr 19-21 & 26-28, 3pm-11pm. Admission is free.
This is a press release. All images from Gong Cha.
