BABY-G × KUROMI now available for sale from 24 December

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Celebrate BABY-G’s 30th anniversary in unforgettable style with the mischievously cute Kuromi!

This BABY-G +PLUS and Kuromi collaboration merges the rugged, playful spirit of BABY-G with Sanrio’s beloved character, delivering a must-have watch set brimming with personality and possibility. Whether you’re a Kuromi fan, a collector of unique timepieces, or simply love switching up your style, this special-edition BABY-G is your ticket to instant kawaii cool.

Available online and in-stores on 24 December 2024, 11:00 am.

Features

1. Original design bursting with Kuromi charm

Inspired by the popular Sanrio character, the watch design adds purple and pink accents to a black base and features a special image of Kuromi with “BG,” short for BABY-G, written across her hood. Activate the light and her adorable face appears on the LCD. Detach the case from the pass-through band for a peek at a mischievous Kuromi looking back over her shoulder for an extra playful touch. The case back is engraved with an image of Kuromi in “clock face,” with her nose like watch hands, in celebration of the 30th anniversary of BABY-G.

2. Included stickers to make the special holder with strap uniquely yours

The cute custom holder with strap is Kuromi-inspired purple. Detach the bezel and band and place the center case into the holder to turn the watch into a charm that hangs from a bag or belt. Use the included original stickers to decorate the holder in your personal style for your very own one-of-a-kind Kuromi design.

3. Customizable band loops

The watch set comes with three loops on the band, plus an additional set of three replacement band loops in Kuromi colors. Mix and match to suit your mood, your look, your personal style.

4. Special packaging featuring an original design

The watch comes in a special box decorated with a large image of Kuromi’s face, an original design destined to charm every Sanrio fan.

5. Adorable retro pixel-art animation

Press the Light button in Time Mode for a random pixel-art animation (surfer, dancer, dolphin, blowfish, dog, cat).

* Image is included for illustrative purposes only.

6. Two-way watch and charm style

The watch employs a pass-through band, which can be removed without tools, and a detachable bezel. Place the center case into the included custom holder that has a strap attached and turn your watch into a cute time-telling charm. Hang it from your waist or your bag, and enjoy the freedom of coordinating with your outfit.

7. Shock resistance and 10-bar water resistance

Whether worn on the wrist or strapped to a bag in its custom holder, there is no need to worry about bumping your watch or getting it wet.

Locate the nearest store here.

 

 

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